Stevie Nicks "Bella Donna" Barbie Sells Out in Minutes

The Bella Donna Barbie marks Mattel’s second collaboration with the Fleetwood Mac legend. The first doll dropped in October 2023, styled after Nicks’ iconic all-black Rumours album cover look with platform boots and tambourine. That doll sold out in under 24 hours and now sells for $100-120 on secondary markets, roughly 2X its $60 retail price.

This time Mattel went with Nicks’ 1981 solo debut Bella Donna, capturing her in the flowing white dress from that album’s cover. The doll features her signature top hat, tall white boots, microphone, and blonde waves. Released on the album’s 43rd anniversary, it pays tribute to the record that launched her solo career with hits like “Edge of Seventeen” and “Stop Draggin’ My Heart Around.”

Mattel tried (but failed) to handle demand better this time. Purchase limits were set, though collectors still reported the doll vanishing from sites like Amazon and Walmart within 8-10 minutes of launch. Entertainment Earth sold out even faster. Fans who remembered the 2023 chaos logged in early, but so did resellers ready to load up.

Celebrity Barbies have become serious collectibles over the past few years. The 2023 Barbie Movie created renewed interest in the brand, but high-end collector dolls were already a strong market. Mattel’s strategy of doing limited production runs on special editions drives scarcity and collector FOMO.

Once again, these Barbies are blowing up on eBay. The Bella Donna edition is selling between $100 and $120, with most transactions landing around $110. Some listings are asking $150+, but those aren’t moving as fast. The original Rumours Barbie maintains similar pricing despite being two years old, showing sustained collector demand.

Condition matters heavily with these dolls. Factory-sealed boxes command premium prices. Any damage to packaging tanks value immediately because collectors want pristine display pieces. Most buyers are collectors rather than flippers planning to resell again later.

The volume of sales is notable. Multiple eBay sellers moved units within hours of the October 21 launch, with some reporting they sold 20+ dolls. Resellers who grabbed inventory at retail are seeing roughly 2X profit margins after eBay’s 13% fees.

This is another example of how celebrity partnerships can create instant collectability. Mattel understood the assignment with Nicks, picking two of her most iconic looks from different eras. Both dolls capture moments that define her legacy, making them must-haves for serious collectors.