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The IMAX Camera popcorn bucket retailed for $50 and originally resold for up to $200 on eBay
Current resale prices have fallen to around $90 as supply grows
Regal, AMC, and Harkins are adding fresh stock this week ahead of the July 17 release
When Christopher Nolan’s IMAX camera shaped popcorn bucket first sold out, it looked like one of the easier theater collectible flips of the year. Buyers who scored one in early June are now watching that math get a lot less generous. More theaters are stocking both Odyssey buckets ahead of the film’s release, and the extra supply is doing exactly what extra supply always does to a hyped item. The fast flip window has mostly closed. What’s left is a slower opportunity that depends on the film’s box office run and how the market settles once the buckets stop being scarce.
The IMAX Camera Popcorn Bucket sold out twice online before theaters got involved. It’s now rolling out at AMC, Regal, and Harkins, with Regal live July 15 and AMC and Harkins following July 16, the night before The Odyssey opens wide.
Epic Theatres is also carrying it at its three IMAX locations in Florida and North Carolina. The bucket features a working viewfinder that lights up with a scene from the film, styled after the IMAX 15/65mm camera Nolan has used since The Dark Knight.
The second collectible, the Trojan Horse bucket, launched separately at Cinemark for $69.99 and has since spread to Regal, AMC, and Epic Theatres, capped at three per customer almost everywhere. We covered the original IMAX bucket sellout back in June when it was reselling for up to four times retail. That story has changed fast.
Both buckets are trading well below their early June highs. Instead of the $150 to $200 range that made headlines during the first sellout, sales are hovering closer to $90 for the IMAX bucket, with the Trojan Horse selling for similar numbers or less. That tracks with how much new inventory is entering the market as more chains get their own allocations.
The flip is still technically there, just thinner. A $90 sale on the $50 IMAX bucket nets about $78 after eBay’s 13.6 percent fee, putting profit around $28 per unit. The Trojan Horse is tougher. At $70 retail and a similar resale price, that same fee structure leaves only about $8 of profit before shipping, which can erase the margin if you’re not careful with packaging weight.
Where you buy matters here. IMAX’s original online sale was final sale with no refunds, so anyone still holding that batch has no way to recoup a loss if prices keep sliding. AMC’s shop, by contrast, offers a 30 day return window on its own listings, which changes the risk profile depending on where your bucket came from. Either way, the market is saturated enough that a quick resale isn’t guaranteed. A real profit likely means holding for weeks or months and hoping opening weekend buzz gives prices another bump.
The IMAX bucket still has workable margins for a patient seller, but the Trojan Horse is close to a wash after fees and shipping. Worth grabbing if you’re already at the theater or can get one near retail. Not a fit for resellers chasing a fast turnaround.
Home & Living
These will go up for sale soon
Trading Cards
Want a KAWS autograph? How about Aaron Judge?
Home & Living
Get ready for the retail release next week