Starbucks' Pink Bearista Cups Resell for Up to $150

Starbucks introduced the original glass Bearista cup back in November 2025, and it sold out within hours. That launch got ugly in a few locations, with resellers flipping the $29.95 cup for anywhere between $150 and $300 on eBay almost immediately.

Starbucks tried a calmer approach with a World Cup themed version in June, restricting it to Reserve members buying online only. That version topped out around $150 on resale, a noticeably smaller flip than the original, but a much more orderly rollout.

The Pink Bearista is the summer follow-up, styled after the Pink Drink with a strawberry straw topper and a white cap. It retails for $32.95 and went live for Reserve members through the Starbucks Shop on July 9, with a wider release hitting select stores across the US, Canada, and several other regions on July 13. Starbucks capped purchases at two per customer both online and in stores.

With early access units already in buyers’ hands, resale listings started popping up almost immediately. Sales have been hovering around $130, with a few units pushing as high as $150. Volume is thin so far, which tracks given how few people actually qualify for Reserve status and early access.

The original Bearista’s $150 to $300 range came from a single chaotic in-store drop with almost no advance warning. The World Cup version’s online-only, Reserve-only structure kept things calmer and margins landed closer to $150.

This release splits the difference and then some. It launches broadly in stores on July 13 across multiple countries, on top of the Reserve early access window that already happened. More access points and more countries getting stock generally means more supply hitting the secondary market at once, which tends to soften prices compared to a single frenzied drop.