Cards Against Humanity Holds Second 99% Off Black Friday Sale

Buyers were able to pick up genuine gems, celebrity autographs, and even a human skull for low, low prices

Cards Against Humanity Black Friday Sale

News

By RC Staff

02 December 2025

Key Points

The sale launched November 29 at noon EST with new items dropping every 12 minutes throughout Black Friday
Item values ranged from a few hundred to upwards of $10,000
Cards Against Humanity also sold their own game decks embedded with real diamonds and loose pearls for under a dollar

In what’s become a company tradition since 2013, Cards Against Humanity held their annual Black Friday publicity stunt. This year was a 99% off sale, just the second time they’ve run one since 2018. Every 12 minutes from noon Eastern on November 29, a new item dropped. And we’re not talking random junk. We’re talking a high end luxury bags, genuine Hollywood memorabilia, an $1,800 pallet of toilet paper, and the opportunity to name a newly discovered species of worm. Strap in.

99 Percent Off 2: Electric Boogaloo

Let’s be clear upfront: this wasn’t a gimmick where you “won” a chance to buy something. Cards Against Humanity literally sold these items for 99% off retail. The catch? You had to solve increasingly difficult CAPTCHAs to enter a waiting room, then hope you got randomly selected when your item went live.

The Hermès Birkin bag retails north of $12,000. Cards Against Humanity sold it for about $120. Harrison Ford wore that fedora while filming actual Indiana Jones movies, signed it, and someone copped it for $51.50. A complete set of medieval plate mail armor went for pocket change. And yes, you could literally pay to name a newly discovered parasitic worm species. Because why not.

Cards Against Humanity Name Worm Species

They also sold special edition Cards Against Humanity decks. The catch was each deck came with something valuable embedded inside—a real VVS-clarity diamond, a handful of loose pearls, or other surprises. Those decks sold for 20 cents.

One buyer on Reddit posted they scored a game expansion plus loose pearls for $0.20 USD. After minimum credit card charges converted to Canadian dollars, they paid 73 cents total. That’s not a typo.

Black Friday and Cards Against Humanity

Cards Against Humanity has been trolling Black Friday since 2013. The pattern is consistent: mock consumerism by doing something so absurd it becomes the story.

2013: Raised their game price by $5 during Black Friday. Sales spiked.
2014: Sold boxes labeled “Bullshit” containing literal sterilized bull feces for $6 each. Sold over 30,000 boxes.
2015: Asked people to give them $5 for nothing. Made $71,000.
2016: Dug a giant hole in Illinois and kept digging as long as people donated. Raised over $100,000 for the “Holiday Hole.”
2017: Launched “Original Prongles,” a Pringles parody that was also Trump satire. Tagline: “Once You Pop… That’s Great!”
2018: First 99% off sale. Sold a used 2015 Ford Fiesta for $97.50, Bill Pullman’s Independence Day flight suit, a 17th century halberd, original Picasso drawings, diamond rings, and $20 bills for 20 cents each.
2019: Human vs AI card-writing challenge. If the human pack sold more, writers got $5,000 bonuses. If AI won, writers got fired. Humans won.
2021: “Cards Against Humanity Pays You $5 Sale.” Paid visitors for weird tasks like donating teeth, ordering all-sour-cream burritos, or guessing jelly beans inside a 1993 Cadillac.
2022: 200% off sale where they paid you to take items. Required cracking difficult CAPTCHAs to access.
2024: Diamond Potato. Hey, we wrote about these last year. A real potato studded with VVS-clarity lab-grown diamonds valued over $1,000, sold for $69.99. Thousands available, sold out in under 30 minutes.

Did Resellers Eat?

Honestly? Probably not as much as you’d think. The randomization plus one-Big-Deal-per-person rule meant you couldn’t systematically farm the sale. You might luck into one killer item, then you’re done. Can’t run it back for multiples.

The diamond and pearl game decks at 20 cents could theoretically flip, but the market for “Cards Against Humanity deck with a loose pearl inside” is… unclear. The item is worth more than you paid, but finding buyers is its own challenge. Plus shipping costs would eat margins on anything under $20.

The big luxury items? If you won the Birkin bag lottery, you just made $10,000+. But that’s one person. Most people got consolation prizes (reportedly 33% off codes for the Cards Against Humanity store) and tried again on the next item.

This wasn’t a traditional retail arbitrage play. This was a lottery disguised as a flash sale disguised as anti-consumerism satire.

Bottom Line

Cards Against Humanity’s 99% off sale was exactly what they said: real items at impossible prices, legitimately sold to random winners who solved CAPTCHAs and got lucky. Hermès bags, Indiana Jones memorabilia, medieval armor, and the chance to name a parasitic worm—all 99% off.

For resellers, it was more entertainment than opportunity. You might hit one big item if the algorithm smiled on you, but systematic profit was blocked by design. The real value was watching the internet lose its mind over 40-cent Labubu dolls and $4 cuddle pillows while Cards Against Humanity burned money to make a point about Black Friday excess.

They promised it was a “financial catastrophe” for their company. Based on selling $12,000 bags for $120? Yeah, probably. But they got more press than any Black Friday ad campaign could buy, reinforced their brand as the company that does unhinged shit, and gave a handful of people the deal of a lifetime.