Here's a Guide to Target's Upcoming Pokemon Collab

This could be very lucrative for resellers

Pokemon Target Collab Capsule Collection Reseller

News

By RC Staff

22 April 2026

Key Points

Target’s exclusive Pokemon x Target collection launches in stores May 2 and online May 3, featuring over 100 items
A branded jacket and keyboard are some of the most attractive offerings for resellers
Select locations will offer immersive in-person experiences and possible limited edition merch drops

Pokemon is turning 30, and Target has the exclusive on the celebration. The Pokemon x Target collection is one of the bigger retailer collabs of the year — over 100 items designed by actual fans on Target’s team, featuring co-branded product from legacy names like Starter, Mead, and Caboodles. Joe Jonas is the campaign face, there’s a full lookbook, and social media is already paying attention. Whether you’re a reseller, a collector, or both, May 2 is a date worth putting on your calendar.

Target X Pokemon Capsule Details

The Pokemon x Target collection rolls out in two waves: the first drop hits stores May 2 at open and goes live online May 3. The second wave follows on June 6. The full assortment spans apparel, accessories, home goods, food and beverage, and more, with nearly half the items priced under $20.

For resellers, though, a handful of items stand out as the ones worth targeting.

Kanto Starter Pullover Jacket — $129.99

This is the headliner. The Starter brand jacket is a three-way collaboration between Pokemon, Target, and Starter — a brand with its own nostalgia cache that puts this a tier above typical retail merch. It features embroidered Kanto Gym Badges, a hidden zipper pocket, and a limit of four per customer. Joe Jonas is wearing it in campaign materials, which never hurts demand.

This is the item most likely to flip and flip well if it sells through quickly, which Target seems to be anticipating — the product page is already flagging it as “may sell out quickly.” At $130 retail, even a modest premium represents a respectable return. That said, apparel resell is always harder to predict than collectibles, and sizing fragmentation can soften demand. Go in with realistic expectations, and note that Target’s standard return window is 14 days.

Adventure Crossbody Bag — $25

Small, cheap, practical, and Pokemon-branded. The crossbody bag is one of those items that can quickly sell through at retail before most people have a chance to grab one.

At $25, the entry cost is low and the audience is wide — fans who missed it in-store will look for it on eBay. Margins won’t be massive, but this is a low-risk grab if you’re already making the trip.

Pokemon Keyboard and Keycaps — $40 + $10

The wireless keyboard is featured heavily in campaign materials and has obvious gift-market appeal for Pokemon fans who are also gamers.

Target Pokemon Keyboard Keycaps Reseller

At $40 standalone, it’s a reasonable resell candidate. Stronger play: bundle the keyboard with the matching keycaps set ($10) and list the bundle on eBay. A $50 combined investment becomes more compelling for buyers than either item alone, and bundling can push your margins up on both.

Articulated Action Figures — $20 each

Target-exclusive super-articulated figures of Mega Charizard Y and Scizor round out the list. Both retail for $20 each. The “Target exclusive” label on the Mega Charizard Y in particular should drive secondary demand — Charizard is the most commercially reliable Pokemon in the franchise, and collectors who miss the in-store window will pay a premium. Scizor has a smaller but dedicated fanbase that should provide some demand as well.

Target Pokemon Action Figure Charizard Scizor

It’s difficult to make any solid resell predictions without knowing stock numbers. Target has billed this collection as “limited edition” but some items will almost certainly be more limited than others. Use caution.

Bottom Line

Target’s official press release mentions “immersive in-store experiences and giveaways” at select locations, with Target SoHo in New York City specifically called out for character meet-and-greets and interactive elements. That language strongly suggests some form of limited merchandise or giveaway items that haven’t been publicly announced yet. This is speculation, but it’s worth arriving early and paying attention — truly limited giveaway merch from events like these can command significant premiums when they hit eBay.

Pokemon trading card restocks typically accompany major Pokemon retail events, and a collab of this scale is likely to bring fresh product to shelves. Come with a plan to check card inventory while you’re there. Sealed booster boxes and elite trainer boxes are the primary targets, and if supply is tight, they move fast.

In-store launch is May 2 at store open. Online availability begins May 3 — product pages note a 1pm UTC start time for online purchases, which is 9am ET / 6am PT. If you’re going in-store, arrive early. The jacket in particular is flagged as potentially selling out quickly, and demand from both fans and resellers will be real.