Discontinued Shadow Build-a-Bear Plushes Resell for Over $300

Up from $30

Shadow Build a Bear Workshop Reseller Plush
News

By RC Staff

Key Points

  • A limited number of Shadow plushes were sold at Build-a-Bear last month

  • These were $34 and sold alongside other Sonic designs

  • After selling out, resellers started flipping them for upwards of $300

In case you missed it, Sonic 3 hit theaters last month. With Keanu Reeves playing Shadow, the movie has been extremely popular with fans. Of course, merchandisers have been hard at work pre and post-launch, and one worth paying attention to is Build-a-Bear Workshop. A small number of Shadow Build-a-Bear plushes were sold online and in stores in December, and have become highly collectable. We’ve seen these plushes flip for over ten times their original retail prices, so it’s worth a visit or call to your local Build-a-Bear to see if any are still left.

Shadow at Build-a-Bear Workshop

Let’s get edgy. 24 years ago, the world was introduced to Shadow the Hedgehog. Dark, brooding, and the coolest thing in the world if you’re ten years old. Now a new generation is learning about the character.

Sonic 3 debuted in theaters last month, and that means new toys. Everyone knows the real money in kids’ media comes from a factory in Shenzhen.

What we’re looking at today is the Sonic 3 collection at Build-a-Bear Workshop, specifically their Shadow plushes. These were sold for $34 just ahead of the movie’s premiere, alongside other characters.

Shadow Buildabear Workshop Plushie Details

But demand was highest for the Shadow plushes, and they did not have enough stock to keep up. The available Shadow Build-a-Bear plushes sold out very quickly, and they have only periodically restocked.

As of this publication, the listing for these on Build-a-Bear’s website has been scrubbed, so it’s unclear what their plans are for the plush. A major restock is likely, but it may take months to arrive.

To buy a Shadow plush from Build-a-Bear Workshop, you’ll need to put in a little effort. Call your local stores and ask if they still have any in stock, and ask a worker to check next time your at the mall. Trust us, this is not something you want to skip on.

Shadow Build-a-Bear Plush Resells

And that’s because they are reselling for prices you need to see to believe. We’ve been tracking tons of eBay sales since these plushes sold out from Build-a-Bear in December.

Right now, a Shadow Build-a-Bear plush is reselling for $200 to $400 at a time. Yes, hundreds of dollars are changing hands over a little bundle of Chinese polyester. We’re not complaining.

Shadow Build a Bear for Sale Plush

If that kind of profit is appealing to you, then get in on this flip. Make some calls, drive around a little, and cross your fingers. Chances are you’ll get unlucky, but finding just one of these plushes will make it worth your time.

Keep an eye on Build-a-Bear’s socials and collector communities for word on a restock. As we said, these will probably be returning to stores, we just don’t when.

Of course, we’ll update you right as soon as we know more. Make sure you’re subscribed to our newsletter so you don’t miss it, or any of the other profitable flips we post on the daily. See you on the next one.

Get posts like these in your inbox.

Monthly digest of the best of Resell Calendar.

Related Articles

Pink Floyd Blood Wish You Were Here Coral Splatter vinyl
News

Vinyls

Pink Floyd's "Wish You Were Here" Anniversary Vinyl Flips Quick

Blood Records pressed just 7,500 of these vinyl, and resellers scooped up many of them

Monster High Alien Xenomorph Skullector Dolls Revealed
News

Toys & Games

Monster High Reveals Alien Xenomorph Dolls

Other Monster High dolls have flipped for solid profits, but this might be their weirdest collab yet

250th Anniversary Navy Silver Eagle Proof Coins Sell Out
News

Coins

US Mint 250th Navy Silver Eagle Coins Are Already Reselling

After profitable coin releases in June and August, resellers are back at the table for another feast

Jimmy Buffett Hemisphere Dancer Plane Tag Sells Out
Jimmy Buffett's Hemisphere Dancer Plane Tags Flip for $2,000+

Want to own a piece of Jimmy Buffett's personal plane? These Plane Tags are reselling for triple digit profits right now

Joanna Gaines Barbie Release Target Exclusive
News

Toys & Games

Joanna Gaines Barbie Dolls are Already Reselling

After a string of flops and underperforming releases, Mattel has cooked up a very profitable Barbie

Megadeth drops signed vinyl for their final studio album
News

Compact Discs

Megadeth Will Be Selling Signed CDs and Vinyl in December

Resellers pounced on other signed releases from the metal giants, this is your opportunity to join in

2025 Stanley Wicked Collection Revealed at Target
News

Food & Beverages

New Stanley Wicked Tumblers Drop October 26 at Target

Don't count Stanley out yet. Their recent Dia de Muertos drop proves they can still be profitable

GameStop hands out Free Shiny Miraidon Koraidon Codes
News

Video Games

GameStop Hands Out Free Shiny Koraidon and Miraidon Codes

Walk in, get a code you can flip for easy money, walk out

Trader Joe Halloween Canvas Mini Totes
Trader Joe's Mini Halloween Canvas Totes Dropped Today

From pastel designs for Easter to Mystery Bags in fall, Trader Joe's reusable totes are extremely lucrative

Start Here

Is Sneaker Reselling Dead in 2025? We Dont Think So
Sneaker Reselling has Changed in 2025, But it's Not Dead

Margins are down across the board, but volume is up. Flipping sneakers is still plenty profitable

2025 Thrift Guide for Resellers
Here's Why 2025 is the Best Year to Get Into Thrifting

We're seeing some of the biggest profits since 2009. If you're not thrifting, you're leaving money on the table

Pounce on resell opportunities before they sell out.

Get the details

Is Sneaker Reselling Dead in 2025? We Dont Think So
Sneaker Reselling has Changed in 2025, But it's Not Dead

Margins are down across the board, but volume is up. Flipping sneakers is still plenty profitable

2025 Thrift Guide for Resellers
Here's Why 2025 is the Best Year to Get Into Thrifting

We're seeing some of the biggest profits since 2009. If you're not thrifting, you're leaving money on the table

Subscribe to Newsletter

A monthly digest of the best of Resell Calendar.