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Skating & Surfing
These were one of the most lucrative flips of 2023
LEGO KPOP Demon Hunters sets launching Summer 2026 with pricing TBA
First set rumored to feature Derpy the cat character from the series
This is LEGO’s first partnership with a KPOP-themed animated franchise
KPOP Demon hunters is quickly becoming one of the most lucrative current IPs for resellers, and their newest collaboration has everyone excited. LEGO will be producing KPOP Demon Hunter sets starting this summer, although details are pretty scarce right now. Still, this collaboration is worth paying attention to, especially as we get closer to the rumored release date.
LEGO’s official announcement confirms a Summer 2026 launch, but specific release dates, pricing, and set details haven’t been revealed yet. The rumor mill says the first set will include Derpy the cat, one of the show’s breakout characters. If that’s true and they nail the minifigure design, expect collectors to go hard.
The partnership page shows LEGO is taking this seriously as a full theme launch, not just a one-off set. That usually means multiple SKUs at different price points, which gives resellers more options to work with.
LEGO sets are usually a terrible short-term flip. Most sit at retail for 12 to 18 months, and resellers only make money by holding them for years after they retire. But KPOP Demon Hunters is massive right now, and we’re talking about a collaboration with one of the hottest properties in youth culture.
That said, the KPOP Demon Hunters audience skews young and passionate, exactly the demographic that drives FOMO purchases and secondary market premiums. We’ve seen similar dynamics with other youth-focused collabs where the cultural moment creates short-term scarcity value.
Yesterday, General Mills sold out of their KPOP Demon Hunters-themed cereal collection in under ten minutes. Before that, resellers turned huge profits on the IPs collaborations with Vans and Nongshim Ramen. What will an official LEGO crossover look like on eBay?
Unfortunately, we don’t have any confirmed information on this collection like specific sets, pricing, or a hard release date.
Based on LEGO’s promotional video, KPOP Demon Hunters’ Derpy Tiger will likely be one of the first sets released. Collectors have been speculating that Rumi, Mira, and Zoey may be released as minidoll sized sets as well.
Pricing is another mystery and highly dependent on set sizing. LEGO sets usually run on a 5 to 10 cent-per-piece ratio, with plenty of wiggle room depending on special pieces and extra pricing stapled onto the IP. KPOP Demon Hunters LEGO sets will likely retail for $30 to $200 based on what we know so far.
Keep this on your radar. As we get closer to summer, watch for:
Don’t commit capital yet, but stay informed. If the sets look good and the hype holds, this could be worth copping at retail for a quick flip instead of the usual multi-year hold strategy LEGO requires.
We’ll update this as more details drop. For now, just know that LEGO and KPOP Demon Hunters are teaming up, and it might actually be worth your attention at launch.
Compact Discs
It is happening, again
Skating & Surfing
These were one of the most lucrative flips of 2023