The Masters 2026 Gnome Sets Resell for Over $3,500

Tickets for today's round cost just $160

News

By RC Staff

11 April 2026

Key Points

The 10-piece miniature gnome set retailed for $1,500 and was limited to 2,500 units at the ANGC gift shop
The set is currently asking $3,500 and above on the secondary market, representing more than double retail
Rumors indicate Augusta National may discontinue the gnome line after 2026

Augusta National does not make it easy to spend money there. Every item in the gift shop is exclusive to tournament week, available only to ticketed patrons, and gone the moment the crowds descend. The gnome has been the centerpiece of that merch frenzy for a decade now. This year, ANGC upped the ante with a miniature set featuring one of every gnome released over the last ten years, packaged as a collector’s piece and priced like one. It sold out. Now the secondary market is having a field day.

Masters Miniature Gnome Sets Sell Out

The 2026 Masters miniature gnome set is a collection of ten miniature gnomes, each representing one of the annual gnome releases from 2016 through 2026. Augusta National sold the set exclusively through the on-site gift shop during the 2026 tournament, priced at $1,500 and capped at 2,500 units. That combination, premium pricing plus hard supply limits plus the Masters brand, put this firmly in collector territory from the moment it went on sale.

The individual full-size Masters gnomes have been a known flip for years. The original 2016 gnome now lists for five figures on eBay, and the line as a whole has become one of the most reliably profitable items the Augusta gift shop produces. A packaged retrospective set is a natural evolution of that demand, and buyers responded accordingly.

2026 Masters Gnome Sets Resell

Active asking prices for the miniature set are currently landing above $3,500, which pencils out to roughly $1,545 in profit after eBay’s 13% fees. Note that active asks are not the same as confirmed sold comps, and the set only became available during tournament week. Actual transaction prices may vary as more units hit the market in the coming weeks and the initial hype settles.

For context, individual 2026 full-size gnomes are already selling around $600, with the secondary market for this year’s standard gnome moving quickly. The miniature set commands a significant premium over the standalone, as you’d expect from something that bundles the entire run into a single collectible package.

The broader gnome market backs this up. A nine-gnome lot from 2016 to 2025 sold for over $13,000 at auction last year, and individual 2016 gnomes have cleared $10,000 on their own. The gnomes are more valuable together than apart, which is exactly what the 2026 miniature set is trading on.

Rumors have been circulating in the golf community that 2026 could be the last year Augusta National produces the gnomes. The logic is straightforward: the gift shop frenzy has reportedly grown into something Augusta National finds embarrassing, and the gnome specifically has become a flashpoint for the broader conversation about Masters merchandise and reselling.

Augusta National has not confirmed any of this. No official announcement has been made.

But the collectible market does not wait for confirmation. If the 2026 gnomes are indeed the last of the line, this miniature set becomes something significantly more valuable over time. It would represent the entire run, in miniature, from the first gnome to the final one, all in a single package. That is a clean collector’s narrative, and the market responds to clean narratives.

If the rumors are wrong, prices will probably moderate once the tournament week excitement cools off. Buy accordingly.

Why Masters Merch is So Lucrative

The gnome set fits into a pattern we have covered before. The Masters gift shop is one of the most reliable reseller plays in sports, because the tournament is the only time non-members can purchase official Augusta National merchandise. That scarcity is structural. Attendees who hit the gift shop strategically have consistently offset their ticket costs, travel expenses, and more. Even commemorative drink kits resell for a profit.

The miniature set is the premium version of that play. At current asking prices, the return is strong, and the potential upside from the discontinuation angle adds a longer-term dimension that most Masters flips don’t have.

Bottom Line

If you attended the 2026 Masters and picked up the miniature gnome set, you are looking at a solid return at current prices, with additional upside if the discontinuation rumors turn out to be true. The main risk is that asking prices cool once tournament excitement fades and more sets come to market.

If you are considering buying on the secondary market to hold, that is a speculative bet on an unconfirmed rumor about a limited collectible. That bet could pay off well if Augusta National pulls the plug on the gnome line. If they don’t, you are sitting on a $3,500+ purchase in a niche market, waiting for values to climb. Tread carefully.