Hershey's Reveals "Signed" Christian Pulisic Chocolate Bars

You can't buy these in stores

News

By RC Staff

29 May 2026

Key Points

Hershey’s is giving away 8,000 free limited-edition Pulisic Milk Chocolate Bars on June 6 in Pennsylvania and New York
The first 5,000 guests at Hershey’s Chocolate World and first 3,000 at Times Square will receive one
These bars are not currently available for general retail sale

With the 2026 FIFA World Cup kicking off on US soil in a matter of weeks, Hershey is honoring homegrown hero Christian Pulisic with a chocolate bar bearing his name and printed signature. Only 8,000 exist for this initial giveaway, split between two cities. For soccer fans already planning to be in either area on June 6, this is a free collectible worth paying attention to.

Hershey's Honors Christian Pulisic

Hershey’s is releasing Pulisic’s Milk Chocolate Bars with custom wrappers featuring a printed Pulisic signature. The bars will be distributed at two locations on Saturday, June 6:

Hershey’s Chocolate World (Hershey, PA): First 5,000 guests starting at 9 a.m.
Times Square (New York, NY): First 3,000 guests starting at 10 a.m.

There is also a multi-day pop-up activation scheduled for Philadelphia from June 25-27, 2026, which will include additional Pulisic Bar giveaways, though quantities for that event have not been announced.

These bars are a free giveaway, not a retail product. Hershey has not confirmed any plans for wider retail availability, though the company’s phrasing leaves room for future giveaway events.

Is This a Flip?

Pulisic’s memorabilia market has been active in recent years. Signed jerseys, trading cards, and limited merchandise regularly move on eBay, and his profile is only growing heading into a home World Cup. A free chocolate bar with a printed signature wrapper is a modest item, but 8,000 units split across two cities is a tight supply for a player with a national fanbase.

If you attend and pick one up, the key is condition. Keeping the wrapper intact and the bar unedaten will matter for resale. Expect to see these listed anywhere from $20 to $50+ depending on how the US team performs in the tournament. If Pulisic has a standout World Cup, the ceiling on this kind of memorabilia could push higher.

Bottom Line

Hershey and Pulisic share an origin story that makes this more than a generic athlete collab. Pulisic grew up in Hershey, Pennsylvania, and went on to become the most decorated American soccer player of his generation, currently playing for AC Milan. A World Cup on home soil adds another layer.

Whether you are a soccer fan, a Pulisic collector, or just someone with a free Saturday morning near one of these locations, this is worth knowing about. The bars will not last long once lines form.

Hershey has been leaning into sports sponsoring this year, notably contributing replica chocolate medals to the 2026 Winter Olympics. With the World Cup on the horizon, expect to see more announcements and surprise reveal from all kinds of brands.