Art Of's Guinness World Cup Collection is Worth Watching

Don't have a team? You do now

News

By RC Staff

24 May 2026

Key Points

The Art Of x Guinness Season 2 collection is live in the UK now, with North American orders opening June 8
The shersey retails for £60 ($81 USD confirmed), and the oversized panel tee retails for £50 with US pricing unconfirmed
This is the second collaboration between the two brands, and Season 1 built a legitimate following in football culture circles

The World Cup doesn’t kick off until June 11, but Art Of and Guinness are already getting the pre-tournament energy going. This is the second run of their collab, and if you missed the first one, here’s the short version: Art Of is a well-regarded fan-driven football apparel brand with a real following among collectors and culture-forward soccer fans. The pieces are well-made, the branding is considered, and the prior season sold through. Whether that translates to a resell opportunity depends on a few things you can start tracking right now.

Guiness X Art Of Collection

Art Of’s Guinness collection spans jerseys, graphic tees, pullovers, hats, and scarves, running from roughly $30 to $100. The two items worth zeroing in on are the shersey and the oversized panel tee.

Guiness Art Of Jersey Shirt Collaboration

The shersey is the flagship. It’s £60 in the UK and confirmed at $80 USD for North America, with a black-and-green patterned base, white and red stripes, the Guinness harp on the front, and a “Lovely Game for a Guinness” badge that should land well with the football fan crossover crowd.

The oversized panel tee is £50 in the UK, with US pricing unconfirmed but likely in the $60-65 range. Browse the rest of the collection at your own discretion. Hats and scarves at the lower price points probably won’t move for resellers, but make your own call.

Will These Clothes Resell?

Honest answer: we don’t know yet, and that’s fine. Season 1 of this collab earned real cultural credibility, and World Cup timing gives this drop a natural tailwind. Limited-edition soccer apparel with a genuine brand story has a track record of flipping.

The two-week gap between the UK launch and the North American one is actually an asset. UK buyers have the collection now. Search eBay sold listings for “Art Of Guinness” over the next week and a half and see what’s moving and at what multiples. If the shersey is clearing 1.5x to 2x retail out of the UK, that’s meaningful signal heading into June 8. If the secondary market is quiet, that’s your answer too.

Bottom Line

Here’s our advice:

Browse Art Of’s Guinness page and note the items you’re interested in
Search eBay sold listings for “Art Of Guinness” over the next 10 days to track UK secondary market activity
Return on June 8 when North American orders open, with actual data on what’s flipping

No refund policy details are confirmed for the North American drop yet. Check the terms at checkout on June 8 and treat this as final sale until proven otherwise.