Gatorade's Upside Down Stranger Thing Resells for Over $300

Gatorade brought back glass bottles for the first time in 30 years with their Stranger Things collaboration. The original Hawkins Capsule proved the concept worked when it sold out and immediately doubled in value. But limiting the Upside Down version to 100 units created actual scarcity that most Stranger Things merch can’t claim.

The Upside Down capsule consisted of a premium satin jacket, a branded towel, and a retro glass bottle of lemon lime Gatorade. Each bottle was individually numbered, so collectors have something fun to point to on their shelves.

Netflix has been spraying out collaborations all year with Oreo, Doritos, even Fiat for a limited edition car. This was different because the production run was genuinely tiny and the quality was legitimately premium.

After seeing how well the initial capsule went, we recommended resellers go all out on this drop. Getting one wouldn’t be easy, but it sure would be lucrative.

Early eBay listings are testing $300 to $400, and buyers are biting. The numbered bottles are the big value driver here. Bottle #1 or #100 could easily command $500+ from completionist collectors, while mid-range numbers are settling around $300 to $350. The satin jacket alone has real standalone value since vintage-style varsity jackets with legitimate branding retail for $100+ on their own.

Volume is limited by the 100-unit production, obviously, but every listing is moving. This is not sitting. Complete capsules are selling fast, and the numbered bottles create natural stratification where lower and higher numbers command premiums. Resellers who secured multiples are spacing out their listings to maximize each sale rather than flooding the market.

The first Hawkins Capsule at $70 retail hit $140 to $170 on secondary markets within days. That’s 2X to 2.5X retail for a higher production run with less premium components. The Upside Down Capsule started at a higher retail price but offered significantly more product value and drastically lower quantity. The math works out favorably for resellers who copped.

Prices will likely peak in the next week while finale emotions are still fresh and listings remain limited. Early sellers testing $400+ might find buyers for low-numbered bottles. Complete capsules should hold $300 to $350 easily as more collectors realize they missed the drop and turn to secondary markets.

If you copped the Upside Down Capsule at retail, you’re already sitting on $130+ profit after fees at current $300 price points. That’s nearly 100% ROI on a $170 investment in under 48 hours. If you’re holding for appreciation, the 100-unit limit and series finale timing create legitimate long-term collector value beyond just quick flips.

For those who missed it, secondary market prices around $300 to $350 actually represent fair value given the scarcity and quality. This is premium Stranger Things memorabilia that will only become harder to find. Whether you’re a collector or a reseller betting on appreciation, the fundamentals support current pricing.

If you’re looking to cash in on the Stranger Things finale hype, make sure you check out our article on Topps’ upcoming Stranger Things hobby boxes. These drop January 2, and we’re expecting major profits.