Glossier is Restocking it's Classic Tumbler for the Holidays

Glossier drops a limited-edition holiday tumbler every year, and every year resellers clean up. The pattern is clockwork: tumbler drops in late November or early December, sells out almost immediately, then flips for 3X retail through the holidays.

This year’s version features the classic pink BPA-free plastic cup-lid, white Glossier logo, and a “Holiday 2025” engraving on the 16oz stainless steel body. It’s functionally identical to previous years with minor design tweaks, but the limited nature and Glossier’s cult following keep demand high.

The tumbler keeps beverages hot or cold and the pink lid doubles as a cup. Nothing revolutionary, but Glossier’s minimalist aesthetic and beauty brand cachet turn a basic insulated cup into a status item that resellers can flip for triple retail.

Holiday gift shoppers drive additional demand. People who missed the online drop are willing to pay premiums to give someone a sold-out Glossier item rather than settling for alternatives. The tumbler checks boxes for beauty enthusiasts and aesthetic-focused gift recipients.

The $40 retail price point is accessible enough that casual fans buy multiples, creating instant scarcity. Combined with actual limited production, these sell out in hours every year without fail.

Online is sold out, but Glossier has physical locations that may still have stock or get restocks. If you’re in Atlanta, Boston, Brooklyn, Chicago, Dallas, DC, Las Vegas, London, Los Angeles, NYC, Philadelphia, and Seattle, it’s worth keeping an eye out for new stock over the next few weeks. Call ahead before making the trip. Glossier stores can be hit or miss on inventory, and some locations get cleaned out by locals who know the drill.

Glossier operates sections inside Sephora stores, but these locations are less likely to carry the tumbler. The standalone Glossier stores are your best bet for finding remaining inventory.

eBay and Mercari show consistent $120 sales. That’s roughly $65 to $70 profit after eBay’s 13% fees and shipping, or closer to $75 to $80 on Mercari’s lower 10% fee structure.

Volume is moderate. These aren’t moving hundreds of units daily, but there’s steady buyer demand through December as gift-giving deadlines approach. By January, prices typically drop as urgency fades.

Past years’ tumblers show similar patterns. Previous holiday editions resold in the $90 to $120 range during their respective holiday seasons, then settled closer to $60 to $80 as collectors moved on to the next year’s design.

If you’re near a Glossier store, it’s worth checking for restocks. The profit margin justifies the effort for local flippers, and you can buy multiples if they’re in stock.

For next year, mark your calendar for late November. Glossier drops these tumblers around the same time annually. Set alerts, cop multiples immediately, and list within 24 hours while scarcity is highest.

This isn’t a massive flip, but it’s reliable. Glossier tumblers have proven themselves as a yearly opportunity with predictable timing, consistent margins, and minimal risk if you can source at retail.