KFC's Sold Out Bowl-o-Ties are Already Listed on eBay

Super limited means super profitable

News

By RC Staff

31 January 2026

Key Points

KFC Bowl-o-Ties retailed for $11 with only 100 units produced for Super Bowl LX
Current eBay listings show prices around $250 with active interest from buyers
The tie includes a functional bowl holder designed to cradle KFC’s Famous Bowl during the game

The Super Bowl is almost here. While everyone is watching the game and laughing and commercials and stuffing their fat faces with canapés, resellers stay ahead of the curve by flipping limited edition Super Bowl-themed products. Earlier today, KFC launched their “Bowl-o-Tie” bolo tie, with available units selling out in under an hour. This is looking like our first big flip of the 2026 Super Bowl.

KFC's Super Bowl Bolo Ties

The concept is exactly what it sounds like—a regular necktie with a bowl-shaped holder sewn into the front, designed to cradle KFC’s Famous Bowl while you’re watching the game.

The ties retailed for just $11 on KFC’s online shop and were limited to 100 units total. They sold out almost immediately after launch, which tracks for anything Super Bowl-related with artificially low supply.

KFC’s been leaning into weird promotional merch for years—they’ve done fried chicken-scented fire logs, chicken-printed Crocs, and even a romance novel starring Colonel Sanders. This is just the latest in their strategy of making stuff so absurd that people can’t help but talk about it.

The timing matters here. Super Bowl week is basically Christmas for limited edition promotional drops, and brands know resellers are watching.

Last year’s game saw the Philadelphia Inquirer newspapers flipping for $50+ after the Eagles won, and in 2023, a company gave away 5,000 NFTs worth $700 at the time. Smart brands create scarcity around their Super Bowl promos specifically because they know the secondary market will amplify the hype.

KFC Bolo Ties Resell

Bowl-o-Ties are currently listed on eBay in the $20¢0-300 range, with most sellers asking around $250. At that price point, resellers who copped at retail are looking at roughly $215-220 profit after eBay’s 13% fees and shipping costs. Not life-changing money, but a solid 2000% return on an $11 investment is never something to ignore.

The market’s still developing since these just sold out, so prices could shift as more units get listed or as Super Bowl hype dies down after the game. Right now there’s enough novelty factor and FOMO driving interest, but this is the kind of item where timing matters. The window between “hilarious limited Super Bowl merch” and “weird tie nobody wants” is pretty narrow.

Bottom Line

If you copped Bowl-o-Ties at retail, list them now or during Super Bowl week for maximum profit. The $215-220 return after fees is solid for an $11 investment, and there’s minimal risk since the retail was so low. If you’re thinking about buying to resell, $250 is probably too high unless you’re betting on long-term collector value, which is a gamble at current prices.

For resellers still looking for Super Bowl opportunities, this is your reminder to watch brand social media and limited edition drops all week. Last year’s newspapers, 2023’s NFT giveaway, and now KFC’s ties all prove there’s real money in Super Bowl promotional items if you’re paying attention and moving fast. The game isn’t just happening on the field—it’s happening in the resale market too.