Casio Coca-Cola G-Shock Watches Resell After US Release

There might be a few left at your local Zumiez

News

By RC Staff

13 June 2026

Key Points

The GA-2100CC retailed for $200 at Zumiez starting June 11
Most eBay sales have been clustering around the $300 mark, with a handful pushing close to $400
Total production is unknown, but a major restock is unlikely

You don’t usually see a $200 Casio generating this much action on the secondary market, but then again, this isn’t your usual Casio. The G-Shock x Coca-Cola GA-2100CC rolled out at Zumiez earlier this week and stock has been moving fast. Japan and the UK saw the same pattern months ago. Resellers who caught it at retail are sitting on a solid flip, and for the collectors in the room, this one is genuinely cool. The translucent green bottle resin and Coke-themed packaging make it one of the better-executed watch collabs in recent memory.

Casio GA-2100CC Coca-Cola G-SHOCK

The GA-2100CC-3A is Casio’s first Coca-Cola collaboration built on the GA-2100 CasiOak platform, the slim octagonal case that has anchored G-SHOCK’s more fashion-forward lineup since 2019. Casio built it to honor Coca-Cola’s 140th anniversary, and the design concept runs deeper than a slapped-on logo.

The translucent green bio-based resin on the case and strap draws from the color of Coca-Cola’s iconic contour bottle. The dial pairs a dark Coke-brown base with red bottlecap accents at the hour markers. The packaging leans into the concept too. It’s rendered in Coca-Cola red and styled to look like a vintage vending machine.

Spec-wise, the watch is a standard GA-2100: 200-meter water resistance, Carbon Core Guard construction, world time across 31 zones, a stopwatch and countdown timer, and an approximately three-year battery. It weighs 51 grams and sits 11.8 millimeters thick. This is a full G-SHOCK, not a fashion prop.

Casio’s Coca-Cola G-SHOCK was rolled out through several regional releases before it came to the US. It was first sold via lottery in Japan, and then came to the UK before selling out quickly.

The US release hit Zumiez on June 11. It’s unclear how many watches were allocated to the US market or if Zumiez implemented quantity limits. Most stores are likely sold out by now, but it’s worth a quick check next time you’re at the mall. As a Casio Limited release, a major restock is not expected.

GA-2100CC-3A Coca-Cola G-SHOCK Resells

Prices on eBay have been uneven but trending well. The bulk of confirmed sales are clustering around the $300 mark. High-end outliers have traded close to $400, though those represent the top of the range rather than the norm. The Japan-market GA-2100CC-3AJR has shown up on Chrono24 in the $285 to $320 range, which is consistent with what the US market is doing for the same watch.

After eBay’s 13% fees, a $300 sale nets roughly $261. That’s about $61 profit on a $200 retail purchase. Not a life-changing flip, but a solid 30% return for a mall trip and minimal effort. If you caught it at $200 and can move it at $350 or better, you’re looking at around $104 net after fees, which is where this gets genuinely interesting.

Keep in mind that most resale activity so far has been driven by Japanese-market units crossing over to US and European buyers. Now that the US has its own allocation at $200, there’s more supply competing for the same pool of buyers. Prices could soften slightly over the next few weeks as the US units make their way into the secondary market.

Bottom Line

If you’re holding a GA-2100CC you got at retail, this is a solid flip opportunity right now, particularly in the next few weeks before more US units enter the resale pool. If you’re still trying to source one, check your local Zumiez and watch the Casio US store page.

For collectors who want one to keep, the design is strong and the concept is executed well. This is one of those limited G-SHOCKs that earns its collaboration credentials on the merits of the watch, not just the branding.