Hershey's Pokemon Kisses Return to Stores Nationwide

Resellers are already flipping these chocolates

Pokemon Hersheys Kisses 151 Foil Reseller

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By RC Staff

15 May 2026

Key Points

Hershey’s Kisses x Pokémon 2026 bags retail for $6 (9 oz) and $16 (28 oz) at participating retailers nationwide
Bags have sold above retail on eBay early in the promotion, with chocolate bars moving at roughly double retail
The collection features 161 total limited-edition foil designs across 151 original Pokémon and 10 Team Rocket variants

Hershey’s and Pokémon are back for round two, and this year they’ve brought some villains along. The 2026 collab revives the fan-favorite foil collection concept from the previous promotion and layers in a new Team Rocket storyline for Pokémon’s 30th anniversary. It’s the kind of thing that gets collectors excited before the bags even hit the shelf, and early secondary market activity suggests some resellers are already paying attention.

Pokemon Hershey's Kiss Collaboration

Hershey’s Kisses teamed up with The Pokémon Company International to release a new run of limited-edition foils featuring all 151 original Pokémon, each printed on individual Kisses wrappers.

The 2026 edition adds 10 new Team Rocket-inspired designs on top of that, bringing the total to 161 unique foils. The collection is available in 9-oz share packs and 28-oz party bags at participating retailers nationwide while supplies last.

Hersheys Pokemon 30th Anniversary Chocolate

Hershey’s also rolled out a QR-code-powered digital collection hub on May 12, letting fans track their foil finds and enter for prize sweepstakes. Team Rocket has been running a themed Instagram takeover, posting in-character content about their mission to steal every foil design. The marketing is solid, and for a collectible tied to Pokémon’s 30th anniversary, the timing is good. There’s genuine collector interest here beyond just resellers.

Separately, limited-edition Pokémon chocolate bars are also part of the 2026 release, though they don’t carry the same collector draw as the foil Kisses.

Pokemon Hershey's Chocolates Resell

This promotion just launched, so the secondary market is still forming. That said, early eBay listings show bags moving above retail, and the chocolate bars have appeared at around double MSRP. Neither figure is dramatic, but it’s a promising start for a promotion that’s only days old and is tied to the 30th anniversary hype cycle that’s been driving interest across Pokémon products all year.

The collector angle is the real driver here. Completing a set of all 161 foils requires buying a lot of bags and getting lucky with distribution, which means motivated collectors will pay a premium for bags that appear to have good foil variety, individual specific foils, or complete sets assembled by patient resellers. That’s where the more interesting flips tend to emerge with candy collectibles like this.

The chocolate bars are a secondary consideration. At roughly double retail they’re moving, but the foil Kisses bags are the better opportunity if you’re choosing where to focus.

Pokémon’s 30th anniversary has given this collab a better tailwind than a standard seasonal promotion would have, and Hershey’s digital hub and social campaign suggest they’re committed to making this one go. That helps shelf life.

The countervailing factor is nationwide retail availability. If restocks keep pace with demand, prices will stay close to retail. The interesting window is early, while the promotion is fresh and collector enthusiasm is highest. Worth noting: these are candy, so there’s no refund play here. Buy what you’re confident you can flip.

Bottom Line

This is a modest, watch-and-track opportunity rather than a drop-everything moment. The foil Kisses bags have legitimate collector appeal, the 30th anniversary timing helps, and early secondary market activity is positive. If you can source bags at retail, there’s a reasonable chance to flip above cost, especially if you’re patient about assembling and selling set lots.

This is just the latest flip for resellers targeting Pokemon products in 2026. The IP’s 30th anniversary has proven lucrative for anyone willing to stock up on the right merch, whether that’s a branded skateboard, a limited edition miniature jukebox, or even the cardboard displays from Target.