McCormick's Bridgerton Finishing Sugars are Reselling

McCormick’s finishing sugars have been absolute heat since they launched seasonal flavors earlier this year. The holiday editions like Chocolate Hazelnut and English Toffee caused legitimate chaos online when people couldn’t find them in stores. Now they’ve partnered with Netflix’s Bridgerton right before Season 4 drops on January 29th, and collectors are already going nuts.

The timing here is perfect. Bridgerton has a massive fanbase that buys literally anything with the show’s branding. These aren’t just sugar for baking anymore, they’re collectibles. Add in the fact that McCormick’s previous finishing sugar drops sold out almost immediately and you’ve got recipe for serious resale demand.

Here’s the frustrating part: you can’t just order these online and flip them. McCormick’s website has them on a “coming soon” page, and while Walmart briefly had them listed at $3.67, they’re selling out within hours of restocking. Your best shot is hitting up physical stores.

Walmart seems to be the primary retailer getting stock, though reports show them popping up at random grocery chains too. Most stores are getting 3-6 bottles total per shipment, and they’re going fast because regular shoppers are buying them at retail just to use.

Check the baking aisle near other McCormick products, but also scan seasonal displays near the front of stores. Some locations are featuring these as limited-edition items separate from regular inventory.

Buy every bottle you find. There’s no purchase limits on these like there are with console drops or trading cards. If you score all three flavors, you’ve got options for how to sell.

Flip them individually for $12-15 each after eBay’s 13% fees and shipping, you’re looking at roughly $7-9 profit per bottle. Not massive, but it stacks fast when you’re starting at less than $4.

The better move is bundling all three flavors as a complete Bridgerton set. These are moving for $50-60, sometimes higher to serious collectors who want the full experience for their watch party. After fees and shipping, you’re clearing $30-35 profit per set versus $21-27 selling individually. Bundle pricing also moves faster since collectors don’t want to hunt down three separate listings.

eBay is your primary market here. Collectors searching for Bridgerton merch are checking eBay first, and sold listings confirm consistent sales at the $12-15 per bottle range. The 13% fees hurt but the buyer pool is huge.

Facebook Marketplace and local selling is hit or miss. Bridgerton collectors are nationwide, not necessarily in your area. But if you’ve got a big metro area nearby, it’s worth testing. Selling locally means zero platform fees and you pocket the full $12-15 per bottle.

Get these listed now while hype is building for Season 4’s January 29th premiere. After the first episode drops, you’ll see another spike as watch party hosts scramble to find themed items. But this window probably closes by February once casual interest dies down and supply (hopefully) catches up.

McCormick will likely restock these periodically through early 2025, but limited-edition means limited-edition. Once they’re done producing them, prices could jump even higher for sealed bottles. Or they could tank if McCormick floods stores. It’s a calculated risk either way.

Stock is appearing now but there’s no telling how long this window lasts. Some resellers are already posting about finding these, which means competition is ramping up. Don’t sleep on checking your local stores this week.

The holiday finishing sugars taught us these McCormick collabs don’t sit around waiting. They drop, they sell out, then everyone’s scrambling on eBay paying 3-4X retail. Be the person selling, not buying at markup.