The Alamo and Whataburger are Selling Collaborative T-Shirts

Yes, that Alamo

Models wearing the Alamo X Whataburger collab T-Shirts

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By RC Staff

28 February 2026

Key Points

Two limited-edition t-shirts retail for $18.36, a nod to the year Texas declared independence
Available online at the Whatastore and in person at the Alamo Gift Shop on March 2 only
No exact production numbers announced, but described as limited edition “while supplies last”

Two of the most Texas things in existence teamed up for a collab timed to Texas Independence Day, and they priced the shirts at $18.36 as an obvious nod to the year it all went down. Whether this becomes a legitimate flip depends entirely on how fast they sell out, but with a one-day window and no stated production limit, this one is worth paying attention to on March 2.

Whataburger X The Alamo T-Shirt Drop

The Alamo and Whataburger put together two designs for the collab, both leaning hard into Texas iconography. The blue version features a Texas state shape filled with an Alamo cannon and the iconic Whataburger Flying W pole sign. The oatmeal version puts the Alamo mission front and center alongside the Whataburger sign, finished with the phrase “Texas Forever.” Both shirts are the kind of thing a certain type of Texan will actually want to own, which is good for resellers.

The $18.36 price tag is deliberate — March 2, 1836 is the date the Texas Declaration of Independence was signed while the Alamo garrison was under siege. The shirts go on sale that same date, exclusively for one day. After March 2, they’re gone.

Will These Resell?

This is a “watch and see” opportunity more than a guaranteed flip. Here’s the honest breakdown: at $18.36, even a strong secondary market showing is a modest dollar-amount profit. If these sell for $60-75 on eBay, you’re looking at roughly $35-45 after fees on a single shirt, which is a solid return on an $18 investment but not worth going overboard.

The case for resale is the combination of factors: one-day availability, no announced production numbers, legitimate demand from Texas pride buyers and Whataburger superfans, and the novelty of the collab itself. Whataburger has a devoted fanbase that goes beyond fast food, and anything with the Alamo on it sells to tourists and Texas collectors year-round. If these go viral on social media around March 2, the secondary market could move quickly.

The risk is that the brands made enough shirts to satisfy demand, which would tank any resale value immediately. “Limited edition while supplies last” can mean 500 units or 50,000. There’s no data to work from here.

Bottom Line

If you’re in San Antonio, showing up to the Alamo Gift Shop on March 2 costs you nothing but time, and grabbing a few shirts at $18.36 each is a low-risk bet. Online buyers can hit the Whatastore the same day. Buy quantity limits aren’t announced, so pick up as many as you can reasonably move.

List immediately on March 2 if you see them selling out quickly. The Texas Independence Day hook is tied to that date, and interest will peak right around the drop. If they don’t sell out, set these down and move on.