Look for Butterfinger French Toast Bars at Costco

This is Butterfinger’s third limited edition flavor in a year after Salted Caramel and Marshmallow, but French Toast is hitting different. The bars take Butterfinger’s signature crispy peanut butter center and wrap it in a French toast-flavored coating with maple and cinnamon notes. It’s weird enough to get attention but nostalgic enough that people actually want to try it.

The viral momentum is real. TikTok and Instagram are flooded with taste tests, Costco haul videos, and people showing off their candy hoards. When a product goes this viral this fast, resale prices jump immediately because demand spikes before supply catches up.

Here’s the problem: distribution is limited and stock is all over the place. Your best bet is Costco, which is carrying the large bulk boxes. Some regular grocery stores and convenience shops have them, but it’s hit or miss. The official line is these will be available through April, but based on how fast they’re moving, don’t count on seeing them sit on shelves for months.

Costco has been the most reliable source, selling 36-count cases for around $28. That works out to less than $0.80 per bar at retail. Individual bars at other retailers are going for roughly $2 when you can find them.

Most sales are for the bulk boxes, usually coming in around $50 to $60. Some sellers have managed to flip individual bars for $10 or more, but that’s uncommon.

After eBay’s 13% fees, you’re looking at around $6-7 profit per individual bar or roughly $15-20 profit on a bulk box flip. Not life-changing money on single bars, but if you grabbed multiple cases from Costco at $28 each, the margins add up fast.

Limited edition candy flips are extremely time-sensitive. The window is usually 2-4 weeks where prices stay elevated, then they crash as supply normalizes or hype dies. We saw this exact pattern with Butterfinger Marshmallow earlier this year.

When a product hits the mainstream like these have, expect to see the manufacturer spin up a larger production run quickly. These are hard to find right now, but don’t expect that to last long.

This is a legitimate short-term flip with proven demand and real profit margins. The viral moment is happening right now, stores are selling out, and people are paying premium prices. But limited edition candy flips have a shelf life measured in weeks, not months.

If you can source these at retail, there’s money to be made. Just don’t get greedy and hold too long expecting prices to keep climbing. Take profits while the hype is hot.