Stüssy Born X Raised Collab is Blowing Up Online

News

By RC Staff

13 August 2023

On August 7, SoCal streetwear brand Born X Raised put out a surprise announcement: a new collaboration with Stüssy was on its way. A few days later, the Stüssy & Born X Raised collab released online. Three shirts, a hoodie, a beach towel, and engraved lighter were sold on the brands’ websites. Several items from the collection included a Stüssy signature motif, the 8 Ball. Since the collab went live, fans have rushed the sites involved, and all items are now sold out and reselling.

What's included in the Stüssy Born X Raised Collab?

As we all know, peak fashion means cramming as many brand names on a shirt as possible. That probably explains why the latest meetup between Stüssy and Born X Raised is proving so popular.

Both brands are well known within streetwear and skater culture. Stüssy has been a staple of Southern California fashion for decades, while Born X Raised has cultivated a dedicated fanbase built around the designs of its two founders 2Tone and Spanto, the latter of which sadly passed away earlier this year.

Included in the Stüssy & Born X Raised collaboration are three graphic tees: a white 8 Ball tee, black “Handstyles” tee, and cream 8-ball long sleeve jersey. These designs are notable as they are a blend of the two brand’s distinctive designs. The Stüssy 8 Ball features Born X Raised’s logo across it, while the “Handstyle” design comes from the designers behind Born X Raised.

There’s also a black hoodie that blends the logos from both brands, as well as a black 8 Ball beach towel, a fitted cap branded with “LA” initials, and a brass Zippo lighter engraved with a Stüssy Handstyle design.

All together, it’s a pretty tight collection. Fans were given a few days notice to get ready before the collection became available for sale, and in that time a few designs became standouts on social media.

Stüssy Born X Raised 8 Ball Tee

Probably the most popular item from the collection is the white Stüssy Born X Raised 8 Ball tee. It’s a pretty lowkey design, featuring Stüssy’s logo above an airbrushed 8 Ball with the Born X Raised branding on it. The Stüssy Born X Raised 8 Ball tee cost $50 from either Stüssy or Born X Raised.

This tee has gotten a lot of attention online, and sold out quite fast. Stüssy’s 8 Ball is an icon of the brand, so a design that features both it and Born X Raised is a pretty good encapsulation of the collection as a whole.

Stüssy & Born X Raised Collection Resells

Following the sale on August 11, every item from the collaboration sold out within a few hours. A collaboration like this pretty much guaranteed that hype would be strong. Since then, many resellers have started listing items from the Stüssy Born X Raised collab for sale.

Among resellers, the most popular product to resell has been the Stüssy Born X Raised 8 Ball tee. These currently flip for around $150, with a ton of sales being recorded since August 11.

Pretty much every item from the collection has resold. We’ve seen sales of the Stüssy Born X Raised “LA” fitted hat for up to $200, while the zip-up hoodies have sold for more than $400 after retailing for $160. Lighters typically go for about $120.

Another popular clothing item to resell from the collection has been the Stüssy Born X Raised football jersey. This one is reselling for about $200, but we’ve also seen sales for it past $300. This jersey cost $155 from Born X Raised, so profits can be pretty variable.

This has been a very lucrative weekend for resellers. When brands like these collide, the result is a big wave of demand, followed by tons of aftermarket sales to fans who missed out. Making money in situations like these is as simple as being in the right place at the right time.

Of course, getting advanced notice of what to buy is also helpful. RC Elite members were there for this sale to take stock, and many have since turned huge profits by reselling clothing from the Stüssy Born X Raised collaboration. Are you tired of missing opportunities like these? Maybe it’s time you joined RC Elite too.

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