Want a Signed Bottle of Tesla Mezcal?

Tesla just launched their Design Studio Edition Mezcal at $450 per bottle. Fifty of the bottles come with boxes signed by Director of Product Design Javier Verdura and Chief Designer Franz von Holzhausen. The bottle itself looks slick in black ceramic with Tesla branding, made from 100% Espadín agave.

Here’s the thing though: if you’re buying this hoping for Elon’s signature, you’re out of luck. The signed boxes feature the design team’s autographs, not the CEO’s. That’s a meaningful distinction when it comes to collector value and resale potential.

Back in November 2020, Tesla dropped their tequila at $250 and it immediately became a flip opportunity. Resellers were moving bottles for around $500 a few months after launch, doubling their money on what was essentially a branded spirit in a cool bottle.

Then Tesla restocked it. And restocked it again. The secondary market collapsed as supply caught up with demand, leaving late buyers holding expensive tequila they couldn’t flip. Sound familiar?

Tesla’s already produced mezcal multiple times before this release. This isn’t a one-and-done collector’s item. It’s a product they’ve shown they’re willing to restock when it makes business sense.

This is an extremely risky flip for several reasons. First, the retail price is already $450, meaning you need significant premium just to break even after fees. Second, Tesla has a proven track record of restocking limited spirits and killing resale markets. They did it with tequila, they’ve done mezcal drops before, and there’s no indication this won’t be restocked if demand warrants it.

Technically, reselling alcohol without a license is illegal and we are not condoning it. That said, many resellers elected to simply flip the empty bottles. These have resold for as much as $250.

Keep in mind this is final sale only. No refunds if you can’t move it. You’re stuck with a $450 bottle of mezcal if the market doesn’t materialize. Additionally, there are shipping restrictions on alcohol. Buyers in the following states are not able to buy Tesla Mezcal:

• Alabama
• Alaska
• Arkansas
• Hawaii
• Indiana
• Louisiana
• Maine
• Mississippi
• Montana
• South Dakota
• Tennessee
• Utah
• Vermont
• West Virginia
• Wyoming

For the 50 people who score signed boxes, there might be a small premium play if you can verify and market the signatures correctly. But even then, we’re talking about design team signatures, not CEO signatures.

For everyone else buying unsigned bottles at $450? The math doesn’t work. You’d need serious buyer enthusiasm to justify the price premium, and Tesla’s restock history suggests that enthusiasm will evaporate the moment they drop more inventory.

If you’re a Tesla collector who genuinely wants the bottle for your collection, go for it. But as a pure flip play, the risk far outweighs the potential reward here. We’ve seen this movie before with Tesla Tequila, and spoiler alert: the resellers didn’t win.