Even Red Bull Has an Advent Calendar

Looking for 24 days of heart palpitations in one easy package? Red Bull just dropped their 2025 Advent Calendar, and you can find them in stores right now. Resellers have been making tons of money flipping advent calendar-themed products recently, and this is looking like the latest chapter in an emerging trend. Here’s what you need to know.

Advent calendars are becoming a legit reselling category. We’ve seen this pattern before with Macy’s 12 Days Lip Advent Calendar and Funko’s advent calendars, both of which performed well on the secondary market. Today’s topic follows the same formula: limited availability, collectible appeal, and timing that creates urgency as we get closer to December.

Red Bull’s advent calendar includes 24 cans featuring 11 different flavors including Red Bull Energy Drink, Sugarfree, Zero, and various editions like Pomegranate, White Peach, Juneberry, Strawberry Apricot, and Wild Berries. Red Bull can be serious collectors, especially when it comes to limited releases and international flavors that are hard to find stateside.

Check these retailers for in-store availability:

• Costco: Limited quantities, membership required
• Target: Check local inventory online first
• Walmart: Available at select locations
• Kroger: Regional availability varies
• Circle K: Select locations only

Stock levels appear limited based on early reports, and this is an exclusively in-store opportunity at most retailers; with Costco offering delivery from stores that still have stock.

eBay is the clear platform here. Current active listings range from $75 to $100, with some sellers asking as high as $120. After eBay’s 13% fees and shipping costs (these are heavy at about 10 pounds), you’re looking at modest profits for a $45 investment.

The timing matters. Prices will likely peak in mid-to-late November as people realize they can’t find these in stores anymore and December approaches. Early birds who secured stock are already capitalizing on the scarcity.

Quick flip approach works best here. List immediately at competitive prices ($85-$100) to move inventory fast. The longer you wait, the more supply hits the market and prices could soften.

The advent calendar trend is real. Beauty brands, collectible companies, and now energy drinks are all capitalizing on the countdown-to-Christmas market. Smart resellers should be watching this category closely because these items combine several profit drivers: limited availability, seasonal urgency, collector appeal, and gift-giving demand.

This is a solid flip opportunity if you can source locally without driving too far. At $45 retail with realistic $85-$100 resale prices, you’re looking at okay profits and a chance to double your money. Not life-changing, but definitely worth grabbing if you’re already making retail runs.

The bigger story is that advent calendars are emerging as a consistent reselling category. Between Macy’s beauty calendars, Funko collectibles, and now Red Bull’s energy drink version, there’s a clear pattern forming. Resellers who recognize this trend early and build relationships with store managers for future releases will have an advantage.