McDonald's Super Mario Galaxy Happy Meals Launch March 26

McDonald’s is running The Super Mario Galaxy Movie Happy Meal at participating US locations starting March 26, for a limited time or while supplies last.

The full set of 12 keychain figures includes Mario, Fire Mario, Luigi (Frog Suit), Princess Peach, Rosalina, Yoshi, Bowser, Bowser Jr., Bowser Jr. (Wonder), Toad, Birdo, and Yellow Luma. Each comes with a themed backdrop stand that doubles as a display piece.

The toys are blind bags, meaning you won’t know which character you’re getting until you open it. This is both the challenge and the opportunity. Two characters, Birdo and Fire Mario, are confirmed US exclusives, which gives them an edge over the rest of the set if demand builds the way it did for the 2023 Mario Bros. Movie toys.

McDonald’s previously partnered with the Mario franchise for The Super Mario Bros. Movie in 2023, and that set moved well on the secondary market during the film’s theatrical run. The Galaxy Movie promo has similar momentum behind it, timed almost perfectly to land a week before the April 1 premiere.

The play here is pretty straightforward. Buy a Happy Meal, eat the food or give it away, then list the toy for sale in its unopened blind bag packaging. Even though the collection isn’t set to drop until March 26, we’re already seeing some eBay sales for the toys, presumably from McDonald’s employees that snagged a few.

The better opportunity is in completed sets. Collectors who want all 12 figures will pay a premium rather than gamble on blind bags repeatedly, and sets from the 2023 Mario collab held their value through the theatrical window. If the Galaxy Movie performs well at the box office, expect demand to stay elevated through at least mid-April.

Hit multiple locations to diversify your pulls. If you’re stacking inventory, keep bags unopened until you’re ready to list, since unopened blind bags carry their own appeal for buyers who want the unboxing experience.

There’s no announced end date beyond “while supplies last.” Based on past McDonald’s promos of this scale, expect most locations to carry stock through mid-April, though viral attention can accelerate sell-through fast. The Grinch Meal last December went from plentiful to sold out within days once it hit social media. The Mario IP has considerably more mainstream appeal, so don’t assume you have weeks.

No refund considerations apply here since you’re buying food, but the financial risk is low. Worst case, you paid for a Happy Meal.