Lego Game Boy 72046 Sets Resell

This is one of the most popular sets of the year

News

By RC Staff

30 July 2025

Key Points

Official preorders for Lego set 72046 Game Boy are sold out
They retail for $60 and launch in October
Resellers are flipping them for around double retail prices

Turn the clock back to a time before you were born (probably) with Lego’s upcoming Game Boy set. These were revealed earlier this week to widespread adoration, and preorders sold out in record time. Now resellers are stepping in to flip their confirmed orders for two to three times what they paid. This is a pretty unusual turn of events for a new Lego release, and might signal a new era for reselling Legos.

Lego Game Boy Preorders Sell Out

They might’ve started out as a kids toy, but plenty of grown-ups enjoy building Legos. The brand has expanded with many new designs targeted at adults, from Friends to Seinfeld to the Lord of the Rings.

One of their newest designs harkens back to the halcyon days of 1990. Lego set 72046 is a 421-piece 1:1 replica of Nintendo’s original Game Boy, replete with brick game paks for Super Mario Land and The Legend of Zelda.

No bonus functionality is included; the screen doesn’t light up or play sounds, although multiple lenticular screen inserts are included, so you can swap the display to show scenes from various games or the classic Nintendo boot logo.

These were revealed last week, with preorders opening on July 25. The Lego Game Boy costs $60 and is expected to begin shipping in October.

Notably, official Lego preorders sold out pretty quickly. While there’s precedent for Lego sets selling out and reselling, they’re usually pretty good about keeping their new and upcoming sets in stock up until the release day. Additionally, new sets will generally restock frequently.

It’s only once a Lego set is retired and removed from sale that we see it sell out and begin to resell. The fact that preorders for Lego Game Boy sets have already sold out indicates that they considerably misjudged demand or production has been limited compared to other recent sets.

Lego Game Boy 72046 Resells

Whatever the case, this set has presented an opportunity for resellers. With preorders sold out and the sets expected to launch in October, many fans that missed out hit up eBay in search of a set.

Right now, Lego Game Boy 72046 sets are reselling for upwards of $100. It’s still pretty early and we don’t have a lot of data to go off, but this is an excellent early precedent.

Now it’s time to sit back and watch what happens. Lego may load more preorders as we get closer to the October release date, or these might end up being relatively rare among new production Legos and flip for major profits.

In the meantime, make sure you’re subscribed to our newsletter if you want to learn more about reselling and catch the latest flips before they disappear. It’s a big world out there with plenty of items to resell, but you won’t hear about any of them if you’re not subscribed.