
A Black Friday deal for resellers

How preorders turn into profit

Remember when this thing was selling for $100k over MSRP?

You could make hundreds this December
Disney’s Lorcana TCG has its big box store release this Friday, September 1st
It will be available both in store and online at a handful of retailers
Lorcana is in high demand, so expect products to sell out very quickly
Disney Lorcana is the most anticipated new trading card game in recent memory. It’s a game that has been endlessly hyped by Disney and TCG fans alike for the past year, and on Friday, September 1st, the retail release is finally here.
Here’s the deal: Lorcana and Ravensburger opted to do the TCG’s first official release on August 18th, exclusively through local game stores (LGS). While technically a wide release, this August 18th wave was rife with price gouging and a number of other distribution problems. While most LGS carrying Lorcana probably operated in good faith, it’s of course impossible to enforce pricing and availability standards across networks of independently operated stores.
So, for many that were unable to successfully get their Lorcana fix at an LGS, this September 1st release may be a saving grace. Big box retailers generally must charge MSRP for their trading card products, and usually enforce purchase limits on a chain-wide basis.
We have taken the liberty of listing the main retailers that are confirmed to be selling Lorcana products starting on September 1st. shopDisney is the only major retailer so far that has confirmed a specific release time. However, many of the other stores listed will probably also start selling Lorcana products at around the same time as them (midnight PT) — so it may be worth staying up late on the night of the 31st.
Disney’s own online store, shopDisney, has confirmed they will be selling Lorcana cards starting at 12 AM PT (midnight) / 3 AM ET on September 1st.
Best Buy will be selling Lorcana products starting on September 1st. However, it should be noted that they did already sell preorders on August 3rd — so stock could be limited. Expect the cards to be available online-only.
Amazon will begin selling Lorcana on September 1st. They have not sold any preorders yet.
Walmart will be selling Lorcana online on September 1st. Walmart will also begin stocking Lorcana in-store on September 1st, although this date will vary store-by-store depending on what days your location is stocked by card vendors. Some Walmarts have also put out Lorcana cards early.
Target will sell Lorcana online on September 1st, and also begin stocking cards in-store. Just like Walmart, Target has TCG products stocked by 3rd party vendors, and therefore the exact date a store will get cards may vary by location.
GameStop will begin selling Lorcana starting on September 1st, and will have orders available online for both ship-to-home and in-store pickup, so be sure to check for both via their website.
Barnes & Noble will sell Lorcana in-store starting on September 1st, although the exact date will vary per-store, as they are stocked by 3rd party vendors. Some locations also took preorders over the phone starting on August 29th, so it may be worth calling ahead of the release date.
Early on, the 12 card booster packs will probably be the most in-demand part of Lorcana, so if you’re hoping to grab some, prioritize these products in particular on September 1st:
Would you like to get notified instantly whenever a Lorcana product goes for sale online? Consider joining RC Elite today, or signing up for our newsletter. RC Elite members have had a heads up notice on 2 opportunities to order cards so far: from Best Buy on August 3rd, and from Barnes & Noble on August 29th.
A Black Friday deal for resellers
How preorders turn into profit
Remember when this thing was selling for $100k over MSRP?
You could make hundreds this December