BuzzBallz is Auctioning a $35,000 Engagement Ring for $2.14

This isn’t BuzzBallz’s first rodeo with attention-grabbing promotions. Over the past few months, the cocktail brand has been dropping limited items that resellers have been flipping for solid returns.

In July, they released an inflatable pool that sold out instantly and hit secondary markets. More recently, they dropped a Labubu-inspired “Labuzzy” collectible that tapped into the viral collectible trend, followed by their Elf-themed Ballz on the Wallz holiday collection. Each release has shown BuzzBallz understands how to create FOMO and generate secondary market demand.

February’s “Pink Lemonsqueezy” engagement ring is just the latest in a marketing portfolio that will be featured in ASU textbooks for years to come. Featuring a central 9-karat lab-grown diamond surrounded by 332 accent diamonds, this is certainly a statement.

If you’re considering bidding (and already have a divorce lawyer lined up), the auction starts February 3 through an exclusive partnership with eBay. The $35,000 appraisal gives this a clear ceiling, but you never know; there might be a few high rollers out there looking to make their pretty woman a special lady.

Here’s the real takeaway: BuzzBallz has established itself as a brand worth monitoring. They’re consistently releasing high-value items at prices designed to generate buzz, and resellers who stay on top of their announcements are eating.

This won’t be the last time we cover one of their promotional stunts. Keep this brand on your radar and mark future promotions on your reselling calendar (heh). We’ll see you on the next one.