Madison Beer's Signed Locket Vinyl is an Easy Flip

Locket drops January 16, 2026, marking Beer’s third studio album and her first release since 2023’s Silence Between Songs. She’s been teasing this project since October when she announced the title alongside several vinyl variants. The signed versions have become the main draw for collectors, with Beer personally signing each insert by hand.

Beer’s team has taken a different approach to merchandise this time around. On an Instagram Live, she explained the Locket merch is more carefully curated than previous eras, admitting earlier vinyl releases were poorly planned. That seemed to be true until recently, when signed variants started restocking multiple times per day.

Beer’s released several vinyl variants, including a standard black pressing, an indie record store exclusive, Urban Outfitters exclusives, and multiple direct-to-consumer editions. The most frequently restocked is the standard signed black vinyl at $25, though she’s also dropped a Dusty Blue variant and a Spotify Fans First Misty Jade pressing.

The strategy appears deliberate. Rather than one massive drop that sells out instantly, Beer’s store keeps bringing back signed vinyl in smaller batches. This gives more fans a chance to buy while also creating multiple opportunities for resellers to cop inventory.

Each signed edition comes with a hand-signed insert from Beer rather than a signed jacket. The album features 11 tracks including singles “Make You Mine” (which scored a Grammy nomination for Best Dance Pop Recording), “Bittersweet,” and “Yes Baby.” Beer’s described the project as having serious duality, with upbeat dance-pop moments balanced against emotional depth.

eBay sold listings show these consistently moving between $50 and $75, with most sales landing around $60. At retail price of $25, you’re looking at $25 to $50 gross profit per unit. After eBay’s 13% fees, that breaks down to roughly $18 to $40 net profit depending on sale price.

The four-unit purchase limit keeps individual resellers from dominating inventory, which actually helps maintain prices. If everyone could buy 20 copies, the market would flood and values would tank. The limit creates just enough scarcity to sustain margins without making the vinyl impossible to find.

What makes this flip reliable is the frequency of restocks. Miss one drop? Another one’s probably coming soon.

Here’s the thing about items that restock constantly: market saturation becomes a real risk. If Beer keeps dropping signed vinyl, secondary market prices could soften as more inventory floods eBay and Mercari.

Right now, prices are holding because demand slightly outpaces supply. But if that balance shifts and too many resellers list at once, you could see values drop to $40 or even closer to retail. The profit margin here isn’t huge to begin with, so a $10 price drop significantly impacts returns.

These are also pre-orders shipping in late January. You’re selling product you don’t have yet, which creates delivery risk. If manufacturing delays hit or if Beer’s team has issues fulfilling orders, you could face refund requests or eBay disputes.

This isn’t the most profitable flip you’ll find, but it’s reliable and accessible. The frequent restocks mean you don’t need bots or insider connections, just some attention and quick trigger fingers when drops happen. At $18 to $40 profit per unit with a four-unit limit, you’re looking at roughly $75 to $160 per restock if you sell everything.

If you’re copping these, treat them like volume plays rather than home runs. Buy your four-unit limit when you catch a restock, list them immediately, and move on. Don’t sit on inventory hoping for prices to spike because they probably won’t.