Topps Chrome Labubu Trading Cards Drop October 20

If you’ve been anywhere near the internet in 2025, you know Labubu dolls have been absolutely everywhere. These toothy little monsters from Pop Mart have gone from $20 blind boxes to six-figure auction prices in less than a year.

The dolls first appeared in Kasing Lung’s “The Monsters” book series back in 2015, but it wasn’t until Pop Mart started selling them in blind box format that things got wild. The company now produces around 30 million plush toys monthly, which is 10 times higher than last year. Celebrities like Dua Lipa, Rihanna, and Lisa from BLACKPINK have been spotted with them.

The resale market has cooled off from those insane highs, but Labubu is still a massive cultural phenomenon. Pop Mart’s revenue hit $1.93 billion in the first half of 2025, up 204% year-over-year, with The Monsters series generating $677 million alone. When a toy company can pull those numbers, you know collectors are paying attention.

The 2025 Topps Chrome Labubu 10th Anniversary box drops October 20 and celebrates a decade of “The Monsters” series by Kasing Lung. Each box includes four Chrome base cards, one Chrome parallel, and a collectible keyring case to display your cards just like the dolls everyone’s been clipping to their bags.

Here’s where this gets interesting for resellers. Topps has been crushing it with their weird pop culture collaborations lately, especially with Chrome releases.

The Topps Chrome SpongeBob 25th Anniversary set dropped in September and immediately went nuclear. Hobby boxes retailed for $250 and are now flipping for around $400 on eBay. Cases that sold for $3,000 are reselling for up to $6,000. A triple auto card set featuring SpongeBob, Patrick, and Squidward’s voice actors just sold for $50,000. Multiple cards from the set have fetched over $10,000.

Even Topps’ Dune trading cards were profitable. The 2024 Topps Dune Release Day set was limited to just 500 boxes at $50 each, sold out in minutes, and immediately started reselling for $250. When they restocked Dune cards in September 2025, the same thing happened, with boxes flipping for triple digit profits.

The pattern is clear. When Topps pairs Chrome tech with viral pop culture properties, collectors show up with their wallets open.

Labubu collectors are already conditioned to chase rare variants, secret figures, and limited editions. With parallels numbered to as low as 22 copies and artist autographs in the mix, this creates the same chase mentality that made SpongeBob Chrome explode. You’re combining two collector markets: blind box toy collectors and trading card collectors.

Topps hasn’t announced retail pricing yet, but based on similar Chrome releases, expect hobby boxes around $150-$200 and value boxes around $30-$40. Given how SpongeBob and Disney Chrome performed, sealed boxes could easily flip for 1.5X to 2X retail within the first few weeks.

Topps is betting big on Labubu, and their recent track record with weird collabs suggests they know what they’re doing. SpongeBob Chrome boxes doubled in value. Disney Chrome tripled at its peak. Dune kept flipping for solid profits on multiple releases.

This drops October 20 on Topps.com, and based on everything we’ve seen, it’ll probably sell out fast. Whether it hits SpongeBob levels or just does decent flips depends on how many collectors bridge the gap between toy collecting and card collecting. But with autographs limited to 22 copies and Topps’ Chrome quality, there’s definitely profit potential here.

If you’re sitting on the fence, at least set an alarm. These weird Topps collabs have a habit of surprising people.