Tiger Woods' DUI Mugshot Has Sun Day Red Polos Selling Out

On March 27, Woods was arrested in Jupiter Island, Florida, after his vehicle collided with another car and rolled over. According to the arrest affidavit, deputies observed signs of impairment at the scene, and a search of his person turned up two hydrocodone pills. His breathalyzer returned 0.00, but he declined a urine test, resulting in an additional charge. It was his second DUI arrest in the last decade.

The mugshot went everywhere. And in it, Woods is wearing the Cosmic Blue Review Polo from his own brand. Within hours, the shirt was sold out on Sun Day Red’s website.

This is squarely a meme-driven demand story, and it’s worth being clear-eyed about what that means for resellers. The shirt normally retails for $125. In the immediate aftermath of the arrest, a burst of sales on eBay moved copies for around $70 below retail, which isn’t great. That appears to have been buyers who already owned the shirt and wanted quick cash before the moment faded.

Since then, active auctions have climbed past $150, and a few are still running. Whether those close higher depends entirely on how much oxygen this story keeps getting in the news cycle.

If you already own the shirt and were thinking about flipping it, now is the time. Prices are as high as they’re likely to get, and the window is short. If you’re thinking about sourcing at full retail to flip, the math doesn’t really work at current eBay prices, and the risk that demand craters before your listing closes is real.

There’s no refund safety net worth counting on here either. Sun Day Red is a premium golf brand and doesn’t typically run clearance events. If you buy to flip and the moment passes, you’re sitting on a $125 golf polo.

What this actually illustrates is how fast celebrity news can move merchandise markets. The shirt wasn’t scarce. It wasn’t special. It was just suddenly famous. Resellers who had it in their inventory and were paying attention were in a position to profit from a news cycle they had no way to predict. That’s the kind of situational awareness that separates people who catch these moments from those who read about them afterward.

It’s a useful reminder to pay attention to what’s in the news and cross-reference it against what you already have in stock. You never know when the shirt on someone’s back ends up being worth something.