Bratz Clueless Cher Dolls Resell for Solid Profits

Thanks again, MGA

News

By RC Staff

21 July 2025

Key Points

Bratz is selling a three-doll collection based on Clueless
Each doll is $70 and dropping on a weekly basis
Cher dolls sold out fast and are reselling for $120

We’re back at it again with another Bratz flipped. MGA recently expanded their line of Millennial-baiting dolls with a new collection based on “Clueless”. The first doll to drop was the Bratz Cher doll, which sold out fast and is already reselling. This is already looking like a repeat of their lucrative “Mean Girls” dolls, and we’ve still got two more dolls on the way. Let’s get started.

Bratz Clueless Doll Collection

Like many legacy toy manufacturers, MGA has been struggling a bit in the last few years. Kids today are far more interested in their TikTok reels and DMT vapes than playing with Barbies, which has disastrous implications for their bottom line.

But corporate America thrives on innovation, and MGA has hit on something big. Rather than selling to actual kids, they can market their products to developmentally arrested adults desperately clinging to the plasticky vestiges of their own childhoods.

And that’s how we end up with Bratz dolls based on “Mean Girls” and “Clueless“. We extensively covered the first collection, and now we’re back to take a look at the latest, starting with Bratz’ Cher dolls.

Bratz Cher Doll Clueless Details Accessories

As you can see, these are based on the film’s main character played by Alicia Silverstone, sporting two different outfits originally worn in the movie. They also include a host of accessories and shopping bag-themed packaging.

Bratz sold their Clueless Cher dolls for $70 on July 17. Unsurprisingly, they sold out fast. Bratz has confirmed that two more Clueless dolls are on the way, with Amber and Dionne dropping on July 24 and 31 respectively.

Bratz Clueless Collection Cher Amber Dionne

All of the dolls carry a $70 MSRP and are limited to two per customer. If you missed the Cher dolls, it’s worth adding these next two drops to your reselling calendar (get it?)

Bratz Clueless Cher Dolls Resell

Within hours of these dolls selling out through Bratz’ website, we began seeing them relisted for sale on eBay. Prices aren’t quite as high as the coveted Mean Girls dolls, but we’re still seeing decent profits.

Right now, Bratz Clueless Cher dolls are reselling for around $100 to $120, netting resellers $30 to $50 in profit per doll sold. Considering you could buy up to two per order, resellers that got in on this drop were able to net up to $100 in profit from a single flip.

Pretty solid, in our opinion. And with two more dolls on the way, it’s not too late to get in on this opportunity. Remember, the next two dolls will be dropping on July 24 and 31 for $70. We expect them to sell out, but these aren’t very hard to buy or sell.

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