Art & Collectibles
These will be worth something, someday
Art & Collectibles
And the limited edition swag is selling out
The Bratz x Rodarte Cloe and Sasha dolls retail for $75 each and drop July 6
Previous Bratz collaborations with fashion designers have flipped for $200+ over retail
After next week’s online launch, the dolls hit Selfridges in August
Bratz just linked up with a real fashion house again, and this time the influence goes deeper than a graphic tee. Rodarte, the label behind two decades of dreamy, dark romantic gowns, reworked Cloe and Sasha from the ground up, pulling designs straight off past New York Fashion Week runways. Bratz has swung both ways on recent collabs. Some print money on the secondary market and some just sit there, and production numbers are always the wildcard nobody outside MGA can see. Still, a legitimate designer partnership tends to get collectors moving, and this one looks worth watching closely.
Both dolls launch exclusively on Bratz.com on July 6 at 8 AM PDT. Cloe wears a recreation of the ivory satin finale gown from Rodarte’s fall 2020 runway show, floral appliques, veil and all, while Sasha gets a violet and black gothic glam look with fairy wings pulled from the label’s fall 2023 collection.
Each doll is limited to two per customer, so early birds can walk away with up to four dolls total if they want both designs.
A companion apparel line, including tees and a crewneck featuring Cloe and Sasha, launches separately on Rodarte’s site July 7. The dolls also get a wider release at Selfridges in August, but the July 6 online drop is the first shot and likely the best one for resellers moving fast.
Bratz has had a hit-or-miss track record in the last few years. Some of their most popular releases like 2024’s Mean Girls collabs saw resellers turning triple digit profits from a single doll.
In 2025, MGA collaborated with designer Jean Paul Gaultier for an ultra-limited collection. Some of these dolls flipped for over $500 at a time.
But they’ve also had their share of clunkers. The upside is that limited edition Bratz releases usually hold close to retail value, even if they fail to resell for a profit.
The biggest variable on these Rodarte Bratz dolls is the production numbers, which we have no way of knowing. But even a modest secondary market, say $120 to $150 per doll, works out to $100 to $200 in profit per unit before fees. If collector interest matches the buzz around the Rodarte name, those numbers only go up from there.
Risk is low either way. MGA offers 30 day returns on Bratz orders, these included, so you can always send yours back if it fails to flip. With a four-per-customer quantity limit, this drop could be very lucrative if all goes well.
Art & Collectibles
These will be worth something, someday
Art & Collectibles
And the limited edition swag is selling out