Blaze Pizza's Daredevil: Born Again Comic is Reselling for $200

Blaze Pizza partnered with Marvel Television to give away a limited-edition Daredevil: Born Again comic book with the in-restaurant purchase of a regular-priced Sweet Heat pizza. The promotion ran twice — first on March 24, 2026, and again on May 5, 2026 — at a small selection of participating locations across the country.

Supply was capped at 25 comics per location, per event. Walk-in only. No app orders, no online, no third-party delivery. One per guest, for the duration of the promotion. Ten locations participated in the May 5 round, spread across California, Michigan, New Jersey, Illinois, Utah, Virginia, and Florida. (Full terms via Blaze Pizza.)

The comic itself carries genuine collectible weight beyond just the restaurant tie-in. Daredevil: Born Again as a title has Marvel Television backing and ties to a show that brought the character back in a big way after years off screens. That combination of IP prestige and physical scarcity is exactly what drives secondary market demand in this category.

If you grabbed one from the May 5 round, list it now. Post-event demand is highest in the first 48 to 72 hours, and prices from the March drop show what happens when the initial wave settles.

This is the same formula we’ve been tracking all year. Wingstop’s 420 rolling trays printed $300-plus for anyone who walked into one of four locations with a $10 meal. Popeyes’ One Piece bento boxes turned a $14 chicken order into a $300 flip at six stores. Fast food brands have figured out that extreme scarcity plus the right IP equals viral moments, and resellers keep showing up to prove them right.

Blaze’s version is notable because it ran twice. The restock almost always hurts the people who held from the first drop — and it did here, pulling prices from $500 down to $200. Still a strong margin on a pizza, but a reminder that in this space, the first 25 in line usually win.