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Sniff it, sell it, add it to your shrine

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Special blue vinyl versions of “No Name” sold for $30 through Third Man
These are now reselling for up to $100
Super-rare white versions are selling for $1,000
Earlier this week, Jack White officially dropped his sixth album. While “No Name” was in circulation for several weeks, it wasn’t until August that it finally hit streaming services and store shelves. To commemorate it, White teamed up with Third Man Records for an exclusive blue vinyl version of “No Name”. Fans are now on the hunt for this record, and resellers have taken in tons of profit by flipping it.
Now, we cover a lot of new music releases on this blog. Most are quite popular, but they don’t tend to be very imaginative. After a few weeks of teasing and hype, the artist will simply plunk the record onto Spotify and move onto the next one.
Jack White’s latest release is certainly not boring. On July 19th, customers at Third Man Records stores that made a purchase received an additional 12″ vinyl, free of charge. Stamped on the white vinyl were the words “No Name”, and no further explanation was given.
It took fans a few days to piece together exactly what was going on. “No Name” turned out to be Jack White’s sixth studio album, recorded at Third Man’s studio. Later that month, White would play some of the songs live, confirming the speculation.
It’s a great way to drop a new album. As Third Man put it: “fans proved that the rumblings of something mysterious can grow into the beautiful experience of a community sharing the excitement and energy of music and art”.
Jack White’s “No Name” would get an official release on August 1, hitting streaming services and Third Man stores exclusively. Alongside the standard black vinyl, a commemorative blue “No Name” vinyl was sold for two days only; first through Third Man, and then select indie stores the day after.
Aside from the color and rarity, this is identical to the standard pressings. Same tracklists, same playtime, and the same vinyl sleeve.
But that’s all we need for a good flip. A different color, a slight irregularity in printing, one extra song; it doesn’t matter. As long as there’s something, anything, that people can point to and say “that’s special”, it’s enough for resellers to profit.
Right now, “No Name” blue vinyl records are reselling for about $90. These originally retailed for $30, so resellers stood to just about triple their money depending on fees.
That’s pretty good no matter who you are. If you managed to snag a few records, the profits would only go up from there. We’re guessing this will probably be the only time they release the blue vinyl.
And if you want to see something really wild, you should check out the sales for the original “No Name” secret vinyl. These were the ones given away at Third Man shops in July, and people have been able to sell theirs for more than $1,000.
Talk about luck. Imagine walking into a record store and having the cashier hand you a thousand dollars, no questions asked.
Anyways, subscribe to our newsletter if you want to learn more about reselling. In vinyl news, Ween just canceled their western concerts, causing tour-exclusive vinyl to shoot through the roof.
Art & Collectibles
Sniff it, sell it, add it to your shrine
Music & Movies
Autographs, vinyl, street signs, it all resells
Gadgets & Electronics
Get ready to make some serious cash