Panera Bread BAGuette Bag
A slender green handbag released by Panera Bread to promote their new line of baguette sandwiches.
Timeline
Release
Surprise Drop
Panera took to social media on the morning of February 7th to announce that the bag was immediately available, along with a link to purchase the bag.
Sold Out
The bag was sold out after a few hours, by mid-afternoon on the same day it released. This may have been exacerbated by the purchase limit of 3 being relatively high for such a limited promo product.
Restock
TikToks & Restocks
On February 9th, Panera Bread teased fans on Instagram by reposting a TikTok showcasing the bag. A small number was restocked, this time selling out within under 30 minutes.
Resell
The Panera BAGuette Bag Resells on eBay
As more videos of the BAGuette bag were circulated by fashion influencers on social media, a large volume of fans flocked to eBay to purchase bags on the aftermarket for an average price of roughly $180.
Specifications
| Type | Hype |
| Hold Duration |
Instant Flip
Item was purchased, then resold immediately.
|
| Difficulty |
Medium
Somewhat challenging to resell.
|
| Brand | Miscellaneous |
| Location |
Online
Product released online.
|
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