Starbucks Pink Strawberry Bearista Cups Drop July 13

The Pink Bearista Glass Cold Cup is part of Starbucks’ broader Pink Drink merchandise push, styled to match the chain’s customer-favorite pink lemonade and strawberry beverage.

Starbucks hasn’t confirmed pricing yet, but past Bearista releases have retailed around $30, so expect something similar. Reserve tier members can buy early through the Starbucks Shop on July 9, and the cup hits coffeehouses for everyone on July 13 while supplies last. Starbucks is capping purchases at two per customer, both in stores and online.

This isn’t the first time Starbucks has brought the bear back. The original glass Bearista sold out within hours during the 2025 holiday season and immediately started flipping for $150 to $300 on eBay.

A World Cup-themed version followed this June with a soccer ball hat and a knit scarf, and it’s been reselling for up to $150, a noticeably smaller flip than the original. That drop was also Reserve-exclusive in the US, while this pink version opens up to general retail on July 13, which should mean more supply and likely softer margins than the holiday original.

The cups will release early through Starbucks Rewards store exclusively for Reserve members. Obtaining Starbucks Reserve requires earning 2,500 stars over a 12 month period. 1 star = $1 spent, so if you’re not already a Reserve member, don’t bother with the early access drop.

Profit on these is genuinely hard to call ahead of time. If the cup retails near $30 and even matches the World Cup version’s resale ceiling, that’s still triple your money before fees. eBay’s cut runs 13.6 percent on sales at or below $7,500, so a $150 resale nets a little under $130 after fees, still a strong flip off a $30 cup. The bigger question is demand.

The early access window actually works in your favor here. Reserve members buying through the Starbucks Shop on July 9 will start listing within hours, so you’ll have a few days to watch eBay sold listings before deciding whether to camp out July 13.

If those early sales are weak, skip the trip. If they’re strong, get to your local Starbucks early since the two-item cap means you’ll need multiple buyers or multiple visits to stack real volume. Keep your receipt either way. Starbucks merch returns are typically accepted within 30 days with proof of purchase, which takes some of the risk off the table if the market doesn’t show up.