Music & Movies
Autographed vinyl is selling for up to $1,000
Trading Cards
These might be Europe-exclusive
Trading Cards
Two men are wanted for the theft
Polaroid produced limited edition cameras for Pokemon’s 30th Anniversary
All three designs sold out quickly and are already reselling on eBay
Pikachu units make up the bulk of the sales, but all of them are trading in the $180 to $250 range
We called this one last week, and Pokemon fans didn’t waste any time proving us right. Polaroid’s 30th anniversary Pikachu, Sylveon, and Pokeball cameras vanished from the collab page within hours of going live today, kicking off an immediate scramble on the secondary market. Early sales data shows resellers turning a solid profit on all three designs, though the numbers landed a little softer than we expected going in. Here’s how the drop actually played out and what it means for anyone still holding a preorder.
If you missed our original coverage, Polaroid teamed up with Pokemon for a three camera lineup built around the franchise’s 30th anniversary. The Polaroid Pokemon collaboration page went live for preorders today, and true to form, Pikachu was the star of the show.
Each camera also ships with matching film and a darkslide featuring a random Pokemon silhouette, adding a light collectible layer on top of the camera itself.
As expected, the cameras were a hit with Pokemon fans and sold out fast. Pikachu made up the bulk of the resale volume, which tracks with how these collabs usually go. It’s the most recognizable face in the franchise and the one casual collectors reach for first, even when the rarer designs might be the smarter long term hold.
The Pikachu cameras are moving for around $180 on eBay, a healthy markup over their $100 retail price. Sylveon is proving to be the sleeper of the group, with some sold listings topping $200 despite launching at the same retail price as Pikachu. The Pokeball camera, which retailed higher at $140, is currently the priciest flip of the three, reselling for around $240.
That’s a solid spread of profit across the board, especially for anyone who managed to grab all three models before the page went dark. Still, we were expecting these numbers to run a bit hotter given how quickly the drop sold through.
These cameras aren’t shipping until late September, and buyers who don’t need one immediately may be holding out for a direct restock from Polaroid rather than paying a premium to a reseller today. Preorder-only drops tend to see this kind of lag between sellout and peak resale pricing, since there’s no in-hand product yet to create true urgency.
If Polaroid doesn’t announce a restock in the next few weeks, expect sales volume and average prices to climb as collectors give up waiting and turn to resellers instead. Ship dates in late September could act as a natural pricing floor, since that’s when demand from buyers without a preorder in hand tends to peak. Longer term, we’d expect Pikachu to hold steady while Sylveon and Pokeball carry more upside as the rarer picks.
This is still a profitable flip, just not the runaway hit we were bracing for. Holding through ship dates looks like the smarter play for Sylveon and Pokeball units, while Pikachu sellers can reasonably cash out now given how deep that pool of buyers already is.
Music & Movies
Autographed vinyl is selling for up to $1,000
Trading Cards
These might be Europe-exclusive
Trading Cards
Two men are wanted for the theft