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Autographed vinyl is selling for up to $1,000
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The Zeta Secret Lair boosters cost $19.92 for seven randomized Magic: The Gathering cards
The set spans 121 cards across three treatments called photocopy, photocopy negative, and color banding
Boosters launch September 2 at 9 AM PT through the Chaos Vault with a 12 pack per customer limit
Secret Lair drops are usually the opposite of a gamble. You see exactly what you’re getting before you pay. That changes on September 2, when Wizards of the Coast and Brooklyn art collective MSCHF launch the Zeta Set, the first Secret Lair release ever sold in sealed booster packs instead of a fixed lineup. For a community that knows exactly how fast a good Secret Lair sells out, that change could significantly change the calculus for resellers.
Each Zeta Booster holds three commons, two uncommons, one rare or mythic rare, and one wildcard of any rarity. The 121 card set leans on the game’s earliest history: back before Magic launched in 1993, its designers built playtest cards out of whatever was lying around, taping magazine clippings and comic strips onto blank cardstock.
MSCHF ran with that DIY look using public domain images and original photography, printed in three finishes that mimic old photocopiers and busted scanners. The result is an irreverent grab bag of designs. For example, Signet Ring’s card art depicts a baby swan (a cygnet), Split Up depicts a sandwich sawn in half, and Copper Tablet is a recreation of Ea-Nasir’s legendary complaint.
Packs go live through Secret Lair’s Chaos Vault on September 2 at 12pm ET, with a limit of 12 boosters per customer while supplies last. The $19.92 price tag is a nod to 1992, the year those original playtest cards were still being hand cut.
Secret Lair drops have a long history of selling out and moving on the secondary market, and this one adds a chase element the format has never had before. That said, this is a brand new format for Secret Lair, so there’s no easy comparison to draw.
That said, this isn’t the first time Magic: the Gathering and Wizards of the Coast have collaborated. Their 2021 Secret Lair release was a traditional five-card affair, and these sets continue to resell for over $100 today.
We think demand will be stronger this go around. Random packs mean rarer treatments and pulls, which typically drives more repeat buying and stronger demand once people start hunting for specific cards.
The main risk is Secret Lair’s return policy: there isn’t one. These are final sale, no refunds or exchanges under any circumstances. If you’re buying in on the hope that you can flip these for a profit, understand you’re locked in either way. A 12 pack limit gives resellers real upside if demand shows up, but don’t put in more than you’re comfortable losing on a format this untested.
While you’re at it, you should circle in Magic’s “Perfectly Normal” Secret Lair Superdrop on your calendar. This is one of the biggest Super Lair releases we’ve ever covered, and it’ll pit Marvel fans, MTG players, and resellers against each other when the cards go live on August 31.
Music & Movies
Autographed vinyl is selling for up to $1,000
Trading Cards
These might be Europe-exclusive
Trading Cards
Two men are wanted for the theft