
Gaming
With new ones dropping every month

Music & Movies
AMC and Regal are both selling them
The purchase of three drinks at Gong Cha came with a reward code for FFXIV
These codes could be redeemed for an exclusive in-game mount
Resellers were flipping them for about $120 at their peak
In July, Square Enix teamed up with the Gong Cha tea company on a promotion for Final Fantasy XIV. For one month, any purchase of three drinks will include a code for an exclusive in-game item. Naturally, resellers quickly descended on the opportunity. After a few days, we recorded tons of profit, angry Reddit threads, and a few news articles. Let’s get into it.
Even if you’re not much of a gamer, you’ve probably heard about the crazy economies in MMOs. From EVE Online’s multiple-million dollar fleets to WoW characters trading hands for thousands, there’s just something about these games that compels people to lay down life, limb, and paycheck.
Final Fantasy XIV is an MMO that launched (twice) over a decade ago. Since then, it’s grown into a massively profitable enterprise for Square Enix. We’ve got all the staples you’d expect, in-game store, in-game currency, and in-game mounts.
A few weeks ago, Square Enix announced a new promotion for FFXIV. They launched three new Final Fantasy-themed drinks at Gong Cha locations around the world – Fat Cat Brown Sugar Milk Tea, Fat Chocobo Mango Frozen Tea, and Cactuar Matcha Milk Tea.
Sugar rush aside, anyone who purchases three drinks in the same order will receive a code to use in the game. The reward? An in-game “Porxie” mount, which is essentially a flying pig.
media
There are a few important takeaways. For one, these mounts are exclusive to the promotion. They cannot be earned in-game or bought through the shop. Second, the codes themselves can be traded, bought, and sold.
The calculus should be straightforward. If there’s one thing gamers like more than buying useless crap, it’s buying rare useless crap.
Within a few days of the promotion going live, resellers and gamers alike were flocking to Gong Cha shops to load up on boba and codes. At about $5 a pop, these mounts weren’t terribly hard to get, and you’d at least get to sip on something sweet while you made the eBay listings.
At their peak, FFXIV Porxie Mount Codes were reselling for up to $100. This was happening during a one week window while the hype was strong, causing Gong Cha stores to sell out of promotional drinks and the codes with them.
Things settled down after a bit, and now we’re seeing the codes trade for much less. It’s not clear how many codes Square Enix produced in total, but it seems like they were unprepared for the initial launch.
The brief period where these were reselling for hundreds produced quite a bit of ire within the Final Fantasy XIV community, with several Reddit threads asking “what the actual f*ck is wrong with people”.
Remember, if you hate scalpers and want them to go away, don’t buy from them. If you can stand the idea of just waiting a few days for the thing you want so bad that forking over $100 to have it seems reasonable, well, maybe you deserve it.
Sorry! Anyways, if you’re the type that loves scalpers and wants to see them profit, subscribe to our newsletter. We cover all kinds of wacky flips, and they all make money.
Gaming
With new ones dropping every month
Music & Movies
AMC and Regal are both selling them