Target Zelda: Tears of the Kingdom Adventure Hip Pack
This hip pack style bag was given out as a free promotional item with copies of The Legend of Zelda: Tears of the Kingdom sold at Target stores on release day. Stock was limited at each location.
Store Display Leaked
On May 2nd, slightly over a week before Tears of the Kingdom’s release, images of Target’s promotional display for hip pack began being shared on social media.
On May 12th, Target stores had the hip packs available at opening, with many location reportedly having one or more boxes of 20 quantity each.
Stores Run Out
Within release day, majority of Target locations sold out of the bag. On average, stores would generally run out of stock by mid-afternoon.
Hip Packs Resell on eBay
Before release day even ended, almost 100 of the bags had already sold on eBay for an average price of nearly $40, illustrating the massive demand.
Easy to purchase.
Item was purchased, then resold immediately.
Resell happened in United States