Target Drag Queen Bird
Target released this pride-themed Drag Queen Bird figure under their Spritz brand in April of 2023. Over the past few years, the Target seasonal birds have established a dedicated base of collectors. This particular bird is referred to by some fans as “Labird”.
In the early hours of April 30th, the Drag Queen Bird went live on Target’s website for shipping. It sold out in only a few hours.
In Store Drag Bird Release
By May 7th, majority of Target stores put their Drag Queen Birds for sale, with orders for in-store pickup going live late the night before.
Most Stores Sold Out
Within less than a day of their wide release on May 7th, the Drag Queen Birds were sold out at almost all well-trafficked Target locations.
Drag Queen Bird Scalpers on eBay
Dozens of eBay listings were put up overnight following the bird’s release at Target, with numerous resellers able to find sales at and around the $50 mark.
Easy to purchase.
Item was purchased, then resold immediately.
Product released online.