Obey Paint it Black Letterpress (Positive Propaganda Edition)
Known as the founder of the iconic Obey clothing brand, Shepard Fairey created this 12 x 16 inch letterpress on white cotton paper to raise charity funds for Green Peace USA. This numbered edition of 275 comes with a digital certificate of authenticity.
Timeline
Announcement
Charity Release
Shepard Fairey took to Instagram to announce the release of this ‘Paint It Black’ Letterpress. The release date was set for February 16th, at 10AM PST. All of the profits from this sale were to be donated to Green Peace USA.
Release
Edition of 275
The print released on February 16th, at 10AM PST. A total of 275 numbered prints were available to purchase for a retail price of $95.
Sold Out
Speed Pays Off
The print reportedly sold out in under one minute. Many purchasers found success by checking out with Apple Pay, which proved to give an upper hand on speed during checkout.
Resell
Same Day Flip
eBay sales began to fly within mere hours of the initial release. A quantity of sales were recorded hitting a $220 average purchase price on February 16th.
Specifications
Hold Duration |
Instant Flip
Item was purchased, then resold immediately.
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Type | Limited Edition |
Difficulty |
Medium
Somewhat challenging to resell.
|
Brand | Obey |
Location |
Online
Product released online.
|
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