Miller High Life Leg Lamp Beer Tower
This 3.5 ft lamp doubles as a keg; holding up to 2.2 liters of liquid which can be dispensed through tap located on the back of the lamp. The Miller Leg Lamp Beer Tower was hard to purchase, as only 20 units were sold.
Through a press release on the Molson Coors blog site, the swanky Christmas product’s 9 AM CT, December 9th release was announced.
The lamp went live at 9 AM CT on Miller High Life’s webstore. It was extremely limited in quantity, with rumors of a supply level of around 20, selling out in less than 30 seconds. Only the fastest buyers were successful in confirming an order.
The Lamp Sells for $2,000 on eBay
As many as 5 successful buyers were able to flip their confirmed orders on eBay on release day itself for an average price of $2,000. According to publicly available sales data, these were sold auctions with confirmed buyers, not just unsold listings. Ka-ching!
Hard to resell.
Item was purchased, then resold immediately.
Product released online.