Miller High Life Leg Lamp Beer Tower
This 3.5 ft lamp doubles as a keg; holding up to 2.2 liters of liquid which can be dispensed through tap located on the back of the lamp. The Miller Leg Lamp Beer Tower was hard to purchase, as only 20 units were sold.
Timeline
Announcement
Miller Announcement
Through a press release on the Molson Coors blog site, the swanky Christmas product’s 9 AM CT, December 9th release was announced.
AV
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https://www.molsoncoorsblog.com/miller-high-life-leg-lamp-beer-tower
Launch
Release Day
The lamp went live at 9 AM CT on Miller High Life’s webstore. It was extremely limited in quantity, with rumors of a supply level of around 20, selling out in less than 30 seconds. Only the fastest buyers were successful in confirming an order.
Resell
The Lamp Sells for $2,000 on eBay
As many as 5 successful buyers were able to flip their confirmed orders on eBay on release day itself for an average price of $2,000. According to publicly available sales data, these were sold auctions with confirmed buyers, not just unsold listings. Ka-ching!
Specifications
Difficulty |
Hard
Hard to resell.
|
Type | Hype |
Hold Duration |
Instant Flip
Item was purchased, then resold immediately.
|
Brand | Miller |
Location |
Online
Product released online.
|
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