Levi’s x Studio Ghibli Princess Mononoke Kimono
This 12 oz denim Kimono is covered with swirl patterns that invoke the iconic 1997 Hayao Miyazaki film Princess Mononoke. It was released as part of a collection that was notoriously difficult to purchase.
Levi’s x Princess Mononoke Collection
On July 27th, Levi’s announced the upcoming Princess Mononoke collection with Studio Ghibli would be going live for sale on August 10th. Images showcasing the various pieces were shared through multiple news outlets.
Early Release for Red Tab Members
At around 3 AM PST on August 5th, Levi’s sent an email to members of their Red Tab loyalty program with early access to purchase the Princess Mononoke collection.
Levi’s Princess Mononoke collection officially released on August 10th, however, due to overwhelming demand from the earlier sale, majority of items were already sold out before this sale date, including the Kimono A limited number of the Kimonos were available on this day in-person at physical Levi’s stores.
Products Pulled from Levi’s Website
By August 14th, Levi’s pulled a majority of the collection, including the Kimono from their website completely, signifying that it was likely not going to restock.
Levi’s Mononoke Kimono on eBay
Following the collection selling out, resellers on eBay were able to sell the Kimono for as much as $700 on eBay.
Hard to resell.
Item was purchased, then resold immediately.
Product released online.