Levi’s x Studio Ghibli Princess Mononoke Denim Trucker Jacket
This light wash denim jacket has a graphic print showcasing San and Wolf from the iconic 1997 Hayao Miyazaki film Princess Mononoke. It was released as part of a collection that was notoriously difficult to purchase.
Timeline
Announcement
Levi’s x Princess Mononoke Collection
On July 27th, Levi’s announced the upcoming Princess Mononoke collection with Studio Ghibli would be going live for sale on August 10th. Images showcasing the various pieces were shared through multiple news outlets.
Levi's 'Princess Mononoke' Collection Brings Studio Ghibli's Forest Spirit to Life
Launching August 10.
https://hypebae.com/2023/7/levis-studio-ghibli-new-princess-mononoke-collaboration-details
Release
Early Release for Red Tab Members
At around 3 AM PST on August 5th, Levi’s sent an email to members of their Red Tab loyalty program with early access to purchase the Princess Mononoke collection.
Levi's® Loyalty & Red Tab™ Rewards Program | Levi's® US
Sign up for the Red Tab Rewards Program and get perks such as deeper discounts, access to product drops, free shipping & returns. Join and earn rewards today!
https://www.levi.com/US/en_US/features/redtabprogram
Release II
Public Release
Levi’s Princess Mononoke collection officially released on August 10th, however, due to overwhelming demand from the earlier sale, majority of items were already sold out before this sale date, including the trucker jacket. A limited number of the jackets were available on this day in-person at physical Levi’s stores.
Sold Out
Products Pulled from Levi’s Website
By August 14th, Levi’s pulled a majority of the collection, including the trucker jacket from their website completely, signifying that it was likely not going to restock.
Resell
Levi’s Mononoke Trucker Jacket on eBay
Following the collection selling out, resellers on eBay were able to sell the trucker jacket for $500 or more on eBay and other aftermarket sites.
Specifications
Material | Denim |
Difficulty |
Hard
Hard to resell.
|
Type | Hype |
Hold Duration |
Instant Flip
Item was purchased, then resold immediately.
|
Brand | Levi's |
Location |
Online
Product released online.
|
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