IHOP Maple Syrup Pepsi
4,000 cans of this drink were released as a free promotional giveaway between the pancake house and soda brand.
On March 24th, Pepsi announced a contest to win the soda in which participants would need to share a photo of their pancake stacks on social media and tag the two brands.
The contest closed after 5 days, at which point 2,000 winners were selected at random and direct messaged instructions to receive their 2-can allocations.
Maple Syrup Pepsi Resells on eBay
Winners started receiving their shipments of Maple Syrup Pepsi in April, at which point numerous collectors bought 2 packs on eBay for an average price of $150 or more.
A few weeks
Item was purchased, then resold a few weeks later.
Somewhat challenging to resell.
Product released online.