IHOP Maple Syrup Pepsi
4,000 cans of this drink were released as a free promotional giveaway between the pancake house and soda brand.
Timeline
Announcement
Contest Announcement
On March 24th, Pepsi announced a contest to win the soda in which participants would need to share a photo of their pancake stacks on social media and tag the two brands.
Release
Winners Selected
The contest closed after 5 days, at which point 2,000 winners were selected at random and direct messaged instructions to receive their 2-can allocations.
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Resell
Maple Syrup Pepsi Resells on eBay
Winners started receiving their shipments of Maple Syrup Pepsi in April, at which point numerous collectors bought 2 packs on eBay for an average price of $150 or more.
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Specifications
Hold Duration |
A few weeks
Item was purchased, then resold a few weeks later.
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Type | Limited Edition |
Difficulty |
Medium
Somewhat challenging to resell.
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Brand | Pepsi |
Location |
Online
Product released online.
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