Dr. Pepper Bourbon Flavored Fansville Reserve Can
A limited-edition can of Bourbon flavored Dr. Pepper, non-alcoholic of course. Limited to 2,300 cans.
Dr. Pepper took to Twitter to tease a new limited edition flavor without much info, aside from that it would be coming soon for Pepper Perks members only.
A few days after the initial teaser, it was announced that the new soda was to be a bourbon flavored Dr. Pepper.
Scratch and Win Game
Starting on October 17th, users were able to log into an account on Pepper Perks and enter to win a free can of the beverage once per day for the entirety of the 30-day campaign. In total, there would be 2,300 winners chosen.
Dr. Pepper Bourbon Resells for $125
Once cans started arriving in hand (roughly 1 month after the promotion ended), they would frequently sell on eBay for at and around $125 to curious soda fans and collectors alike. Not a bad return for a free product.
Hard to resell.
Item was purchased, then resold immediately.
Product released online.