DigiDaigaku Rare Dragon Eggs
These NFTs were released for free during a 2023 Super Bowl ad aired by NFT gaming company Limit Break.
Timeline
Announcement
$6.5M Ad Spend
Limit Break announced the upcoming Super Bowl ad for the DigiDaigaku NFT project in October of 2022.
Gabe Leydon’s Limit Break plans $6.5M Super Bowl ad for NFT game
Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here. Limit Break, a blockchain game company headed by Gabe Leydon, has purchased a $6.5 million ad for its DigiDaigaku game at the Super Bowl. The 30-second ad slot will enable Limit Break to show off DigiDaigaku in a […]
https://venturebeat.com/games/gabe-leydons-limit-break-plans-6-5m-super-bowl-ad-for-nft-game/
Announcement II
Free Mint
On January 24th, under a month before Super Bowl, Limit Break gave advanced notice that the commercial would include the opportunity to mint an NFT in their collection for free.
Limit Break Announces Launch of Limited Time Dragon FREE NFT In Advance of its Super Bowl Commercial FREE Mint
Limit Break, a Web3 gaming company and pioneer of the free-to-own NFT model, unveils an innovative way for investors and the crypto-curious to join th
https://www.businesswire.com/news/home/20230130005103/en/Limit-Break-Announces-Launch-of-Limited-Time-Dragon-FREE-NFT-In-Advance-of-its-Super-Bowl-Commercial-FREE-Mint
Release
The Big Ad
At 3:53 PM PST, the ad aired, revealing a QR code that could be scanned in order to claim a free DigiDaigaku Rare Dragon Eggs NFT.
Sold Out
Lag Matters
The free mint was sold out in under 45 seconds of the ad going live. Due to latency between stream providers, it is likely that the vast majority of supply went to over-the-air and Fox Sports App users.
The NFT Super Bowl Ad That Gave You $700 - Resell Calendar
Football fans had a chance to make $700 from an NFT Super Bowl ad that aired during a commercial break, but minting was no easy feat.
https://resellcalendar.com/news/news/the-nft-super-bowl-ad-that-gave-you-700/
Release II
Second Change Giveaway
Any viewers that scanned the QR code after the free mint was sold out (5,000 quantity) were redirected to a tweet on Limit Break CEO Gabriel Leydon’s Twitter. This was a giveaway, and over the course of the following hour, an additional 4,000 free NFTs were given out, making the grand total of free DigiDaigaku Rare Dragon Eggs given out 9,000.
Resell
Free to $700
On the same day they released, the DigiDaigaku Dragon Eggs were actively selling on OpenSea for an average price of 0.4 to 0.5 Ethereum, which at the time equated to roughly $700.
Specifications
| Difficulty |
Hard
Hard to resell.
|
| Type | Hype |
| Hold Duration |
Instant Flip
Item was purchased, then resold immediately.
|
| Brand | Miscellaneous |
| Location |
Online
Product released online.
|
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