DigiDaigaku Rare Dragon Eggs
These NFTs were released for free during a 2023 Super Bowl ad aired by NFT gaming company Limit Break.
$6.5M Ad Spend
Limit Break announced the upcoming Super Bowl ad for the DigiDaigaku NFT project in October of 2022.
On January 24th, under a month before Super Bowl, Limit Break gave advanced notice that the commercial would include the opportunity to mint an NFT in their collection for free.
The Big Ad
At 3:53 PM PST, the ad aired, revealing a QR code that could be scanned in order to claim a free DigiDaigaku Rare Dragon Eggs NFT.
The free mint was sold out in under 45 seconds of the ad going live. Due to latency between stream providers, it is likely that the vast majority of supply went to over-the-air and Fox Sports App users.
Second Change Giveaway
Any viewers that scanned the QR code after the free mint was sold out (5,000 quantity) were redirected to a tweet on Limit Break CEO Gabriel Leydon’s Twitter. This was a giveaway, and over the course of the following hour, an additional 4,000 free NFTs were given out, making the grand total of free DigiDaigaku Rare Dragon Eggs given out 9,000.
Free to $700
On the same day they released, the DigiDaigaku Dragon Eggs were actively selling on OpenSea for an average price of 0.4 to 0.5 Ethereum, which at the time equated to roughly $700.
Hard to resell.
Item was purchased, then resold immediately.
Product released online.