Damien Hirst The Currency
In July of 2021, Damien Hirst collaborated with HENI to release a collection of 10,000 NFTs. Owners had one year to choose whether to keep the NFT, or exchange it for the equivalent 1/1 physical art print.
Damien Hirst Announces First NFT
On July 13th of 2020, Damien Hirst surprised the art world by announcing the upcoming release of his first digital collectible.
Starting on July 14th, prospective buyers were able to enter their email on HENI’s website and select a requested purchase quantity to register their interest. By attaching an Ethereum wallet to an application, odds would be boosted based on past activity.
Entries closed on July 21st at 10 AM PST, one week after they initially opened. According to the official HENI Discord, 32,472 people applied for a total of 67,023 NFTs.
A few hours after applications closed, successful applicants began to be notified of their purchase eligibility via email. When selected, they would have 48 hours to complete checkout via either Ethereum or USD ($2,000 per NFT).
Floor Price Hits $65,000
Just 6 weeks after the initial release, the floor price (lowest price at which one of the NFTs could be purchased on the open market) reached $65,000 in late August 2021.
A few weeks
Item was purchased, then resold a few weeks later.
Somewhat challenging to resell.
Product released online.