2022 GMC Hummer EV Edition 1 Truck
The legendary Hummer was revived in 2020 when GMC announced the badge’s new 9,000 pound, 1,000 HP electric vehicle. The Edition 1 was available for preorder with a $100 refundable deposit, and was limited to 10,000 orders total.
Timeline
Announcement
Reveal Event Announcement
GMC announced that they would be hosting a reveal of the upcoming Hummer EV as well as opening reservations on October 20th.
Leak
Image of the Hummer EV Leaks
A few hours before the livestream was set to begin, a photo of the Hummer EV was unintentionally leaked via a website advertisement that must have gone live early. This was shared on the Hummer Chat forum by user Oakwood.
Livestream
GMC Livestream
At 5 PM PST, the five minute livestream started, which showcased the vehicle and revealed that reservations were now live at its end.
Preorder
Local GMC Sites Reign Supreme
Due to the overwhelming amount of traffic on GMC’s website when reservations opened, it was almost unusable. Thankful, local GMC dealer sites all had minimal traffic, and ran on the same reservation system, making them the easy option to place orders through. The cost to preorder was only $100 per vehicle.
Sold Out
Overwhelming Demand
Reservations for the 2022 GMC Hummer EV Edition 1 Truck sold out in only 10 minutes. It was later reported that 10,000 were put for sale total.
Release
Deliveries Begin
In December of 2021, GMC began its first deliveries of the 2022 GMC Hummer EV Edition 1 Truck. This rollout was extremely slow at first, with delivery order based on whether or not your selected dealership was prepared with new EV equipment.
Resell
Low Production = High Profit
The 2022 GMC Hummer EV Edition 1 Trucks began reselling as soon as they were delivered, with most aftermarket sales taking place in the $230,000 to $270,000 range. Some dealers attempted to charge reservation holders a mark-up, however this could be circumvented by asking to move your reservation to another dealership offering the vehicles at MSRP.
Specifications
Hold Duration |
A few months
Item was purchased, then resold a few months later.
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Brand | GMC |
Difficulty |
Hard
Hard to resell.
|
Type | Hype |
Origin |
United States
Item originates from United States
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Location |
Online
Product released online.
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